Hariharan Elangovan

Lead and manage a team of 10+ members, supporting delivery quality, workload planning, coaching and day-to-day campaign operations. Manage paid social campaigns across Meta, Pinterest and Snapchat, overseeing campaign portfolios with 50+ campaigns and ad sets per account.

Led Google and Meta performance strategy for the Study Abroad category with an average monthly spend of I15L. Generated 60,000+ leads in the calendar year, maintaining approximately 75% qualified lead rate through MQL-to-SQL alignment with Sales.

Managed LinkedIn and Google Ads acquisition funnels for US-based Revenue Cycle Management clients. Generated 100+ MQLs/SQLs across a quarter through targeted industry-persona campaigns.

Built the performance marketing team and operating system from scratch, scaling to full multi-channel delivery capability. Trained and enabled 10+ junior performance marketers on campaign setup, optimization frameworks, pacing control and reporting.

Managed large-scale multinational SEM campaigns for global FMCG, Foods & Beverages and consumer brands including BMW, BMW Mini, Beiersdorf, Nivea, Labello, Bobbi Brown, Hansaplast, Michael Kors, Intel, Microsoft, Panasonic, Smashbox and Estee Lauder. Optimized Google Search, Display and YouTube campaigns, improving conversion efficiency and revenue outcomes, with up to 200% lift in paid-channel co

Executed Google Ads, Meta Ads, SEO and social media campaigns, generating 500+ qualified leads and driving 20% revenue uplift across key client portfolios. Led SEO strategy, content and landing page optimization to improve organic visibility and local search rankings.

Pursuing a Master's degree in Marketing Management at SRM University, with a start date in 2023.

Completed a Bachelor's degree in Information & Technology at SRM University, with a start date in 2017.