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Roshan D Souza

@roshandsouza1

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I build AI-enabled demand engines, GTM funnels, and paid acquisition programs that scale revenue and pipeline.

India

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What I'm looking for

I'm looking to lead growth, GTM, and demand generation for products where AI, automation, paid acquisition, and data-driven experimentation can create measurable pipeline and revenue outcomes.

I'm currently building marketing-sourced pipeline at COUNTABLE, where I lead a 10-person cross-functional team across demand generation, content, creative, and paid media. I've helped influence $1M+ ARR, built a multi-channel engine producing 500+ qualified leads monthly, and optimized a $25K+ monthly budget.

At PROSPUS, I led US GTM for an AI-driven work control product, deploying an MQL funnel worth $200K in two months and more than $700K to date. I also built agentic workflows with n8n, Zapier, and LLM prompting while managing demand generation that generated $3M+ ARR for enterprise clients.

I've scaled revenue from $0 to $500K ARR at DAILYKIT, grown B2C revenue 200% month over month at AASTHY, and founded ventures in content production and food technology. I combine paid acquisition, SEO, lifecycle automation, analytics, and AI-enabled operations to turn growth strategy into measurable commercial outcomes.

Experience

Work history, roles, and key accomplishments

Current

Vice President of Marketing

Current

Countable

Apr 2026 - Present (5 months)

Implemented attribution and funnel measurement frameworks via HubSpot and GA4, improving forecasting accuracy and pipeline visibility. Led a cross-functional team of 10 and optimized a $25K+ monthly budget to maximize ROI.

HubSpot GA4 Attribution Modeling Funnel Measurement Team Leadership Budget Management Demand Generation Marketing Analytics

Head of Marketing

Prosperus

May 2025 - Apr 2026 (11 months)

Directed end-to-end US GTM marketing strategies for an AI-driven work control product. Engineered agentic automation workflows and managed multi-channel demand generation campaigns generating over $3M in ARR.

GTM Strategy Performance Marketing Email Marketing SEO B2B Content N8n Zapier PPC Google Ads LinkedIn Ads

Founder

Silver Opera Productions

Jun 2023 - Apr 2025 (1 year 10 months)

Oversaw creative direction for audio-visual projects, integrating generative AI tools into production workflows. Managed production budgets and collaborated with production houses to deliver high-quality content.

Creative Direction Direct Response A B Testing Generative AI Content Creation Budget Management Project Management

Director of Marketing

Aasthy

May 2022 - Jun 2023 (1 year 1 month)

Scaled B2C revenue by 200% MoM and grew user base by 10X within 2 months through aggressive funnel optimization. Managed integrated campaigns including physical community events and offline activations.

Funnel Optimization Paid Social Demand Generation Lead Generation Community Building Event Marketing B2C Marketing

VP Marketing / Director – Marketing & Partnerships

DailyKit

Jul 2019 - May 2022 (2 years 10 months)

Scaled revenue from $0 to $500k ARR and pivoted product strategy from SME to Large Enterprise focus. Reduced marketing spend by 60% through organic growth hacks and SEO/SEM.

Revenue Growth Product Strategy SEO SEM Organic Growth Team Building Marketing Automation Sales Alignment

Head of Marketing (Consultant)

Mediknit

Feb 2019 - Jun 2019 (4 months)

Developed the company's foundational marketing plan and identified offline and digital channels for rapid growth. Collaborated with healthcare professionals to create educational content and lead-generating webinars.

Marketing Strategy Content Creation Webinars Healthcare Marketing

Head of Marketing

Laalsa

Oct 2018 - Feb 2019 (4 months)

Increased the Marketing Qualified Lead (MQL) list by 10x through a redesigned marketing-driven sales channel. Reduced marketing spend by 20% by refining content marketing strategies and product positioning.

MQL Content Marketing Product Positioning

Founder / CEO

Twintoppings Foods Pvt Ltd

Dec 2016 - Sep 2018 (1 year 9 months)

Launched a cloud kitchen (Whatte Meal) and achieved 10,000+ orders before a successful sale.

entrepreneurship Operations Sales

Marketing Strategy Manager / Project Manager

Blusynergy

Oct 2014 - Nov 2016 (2 years 1 month)

Built digital marketing funnels using Google and Facebook Ads to capture and convert B2B clients. Managed 20+ projects, including the first automated tollbooth on the Bengaluru-Chennai corridor.

Digital Marketing Google Ads Facebook Ads B2B Marketing Project Management Toll Operations