Rahul Das

Built and scaled an AI-native content brand from zero to 115K+ views and 149 published videos across YouTube, Instagram, and Pinterest in 18 months, owning content strategy, SEO, and distribution end to end. Ran the full production pipeline in-house with AI tools, cutting per-video turnaround and cost versus a traditional production crew.

Delivered 5x user-acquisition growth by redesigning pricing and building structured, cross-channel acquisition funnels, and grew the B2B partner network to 30+. Planned and ran a 360-degree launch campaign spanning Meta and Instagram ads, SEO, WhatsApp, sales collateral, and offline events, contributing to a 25% lift in product adoption across successive product launches.

Owned brand communication end to end across social, email, and in-app channels; grew website traffic ~4x through SEO and content-led initiatives while lifting in-app engagement ~20% via targeted notification and content interventions. Built tracking and reporting that surfaced engagement trends and rolled out the company's first structured user-feedback channels.

Owned a monthly marketing budget of ~Rs4.5–6L across paid social and aggregator platforms, planning and executing 360-degree marketing plans across 10 cuisines and 30 brand concepts, growing a portfolio of ~120 restaurant partners spanning 2,700+ platform-listing IDs across aggregators. Delivered 6x monthly revenue growth (Rs40L to Rs2.5Cr) leading an 8-member team through funnel optimization and

Ran in-app and social campaigns reaching 25M+ users, improving cart-to-order funnel conversion 50%+ and merchant-hygiene metrics ~25%. Led national merchant/partner acquisition strategy, achieving 5% of total platform GMV, and partnered directly with central government ministries to onboard 750+ street-vendor partners under the PM SVANidhi livelihoods program.

Led brand-tile visibility and in-app campaign programs across two regions, lifting Menu Opens 40% and campaign CTR to 8% on average. Supported Zomato's marketing launch across 300+ cities, coordinating with city and marketing teams on deployment.

Defined brand identity and market positioning from the ground up; ran combined digital (Meta, SMS, WhatsApp) and offline (billboards, pamphlets, sampling) campaigns to build demand, scaling from 0 to 30+ daily B2B orders. Led a team of up to 8 while cutting kitchen operating costs 10–15% through supply chain and vendor management improvements.

Planned and executed offline and online marketing campaigns; built a customer-feedback mechanism and managed end-to-end customer relations and lead generation.

Led field business development and relationship-building across 4 North India states, meeting 500+ doctors in person and partnering with local CME conferences, driving a 15% increase in daily app downloads and 120% two-year operational growth.

Pursued a PGDM in Marketing from NIILM Center for Management Studies, Noida, from 2014 to 2016.

Completed a Bachelor of Commerce in Marketing from Calcutta University, Kolkata, from 2010 to 2013.

Completed the Generative AI Productivity Skills certification from Microsoft and LinkedIn Learning.

Completed certifications in Prompt Engineering for Generative AI and Generative AI Skills for Creative Content from LinkedIn Learning.

Completed the PPC with Google Ads certification.