Looking for a job

Akanksha B

@akankshab

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I build global B2B SaaS and fintech marketing engines that grow pipeline, revenue, and market presence.

India

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What I'm looking for

I'm looking to lead global B2B growth and marketing functions where I can build GTM strategy, scale demand generation, strengthen positioning, and connect marketing investment to pipeline and revenue.

I've built and scaled B2B marketing functions for Disprz, SPRY, MODIFI, Thomson Reuters and IBM across SaaS, fintech and AI. At Disprz, I managed $342K in digital investment to generate $9.2M+ in SQO pipeline, $739K in attributed revenue and 49 new customers while reducing CAC by 37%.

I partner closely with founders, Sales and Product teams to shape GTM strategy, positioning, lifecycle programs and market expansion across India, Southeast Asia, the Middle East and the US. At SPRY, I helped build the US GTM engine, contributing 27% of sales pipeline, 10 new customers and a 33% improvement in win rate.

My work spans demand generation, ABM, paid acquisition, SEO, marketing analytics, product launches and team leadership. I've also led regional marketing at MODIFI, served as Interim Global Marketing Director, and built performance frameworks that connect marketing investment to pipeline and revenue.

Experience

Work history, roles, and key accomplishments

Current

Associate Director, Digital Marketing

Current

Disprz

Mar 2024 - Present (2 years 5 months)

Built and scaled the digital marketing function, managing $342K in investment to generate $9.2M+ in SQO pipeline and $739K in attributed revenue. Increased digital marketing's contribution to total pipeline from 42% to 81% and reduced CAC by 37%.

Digital Marketing Team Leadership Budget Management SEO Paid Media Social Media Content Marketing Marketing Analytics Account Based Marketing Sales Alignment Market Research Competitive Analysis AI Powered Marketing

Growth Marketing Manager

SPRY

Jun 2023 - Mar 2024 (9 months)

Partnered with founders to build US GTM strategy, contributing 27% of sales pipeline and 10 new customers. Scaled full-funnel acquisition across Google, LinkedIn, Meta, and YouTube, driving 5x increase in website traffic and 3x growth in lead generation.

Growth Marketing GTM Strategy Demand Generation Paid Media Google Ads Meta Ads Manager Lead Generation Event Marketing Customer Research

Regional Marketing Lead – UAE and South Asia

MODIFI

May 2021 - Feb 2023 (1 year 9 months)

Led regional GTM strategy and market expansion across UAE and South Asia, contributing to 62% increase in revenue share. Managed regional team and served as Interim Global Marketing Director, aligning international marketing priorities and execution.

Regional Marketing GTM Strategy Market Expansion Team Leadership Outbound Marketing Data Enrichment Event Marketing PR

Growth Manager

Thomson Reuters

Feb 2020 - May 2021 (1 year 3 months)

Managed $200K+ marketing investment and executed multi-touch ABM strategy targeting top 100 enterprise accounts. Partnered with Sales, Presales, Product, and agency teams to deliver integrated campaigns that increased lead volume by 23% and contributed to 15% of new gross sales.

Account Based Marketing Paid Media Content Syndication Event Marketing Thought Leadership Campaign Management Sales Alignment

Marketing Manager – AI

IBM

Jan 2019 - Jan 2020 (1 year)

Led GTM execution for IBM's AI hypergrowth initiative, acquiring 12 new customers in 8 months through targeted SEO/SEM campaigns.

GTM Strategy SEO SEM AI Marketing Customer Acquisition

Marketing Manager – Systems Hardware

IBM

Sep 2017 - Dec 2018 (1 year 3 months)

Drove partner co-marketing programs; a supported partner received IBM's Top Partner for Hardware Co-marketing, West award.

Partner Marketing Co Marketing Hardware Channel Marketing

Channel Sales Manager

IBM

Jun 2016 - Aug 2017 (1 year 2 months)

Managed channel partner relationships across IBM's Systems, Software and Cloud portfolio, delivering 22% YoY software business growth through channel expansion.

Channel Sales Software Business Growth

Marketing Intern

Reliance Communications

Jan 2015 - Dec 2015 (11 months)

Researched adoption barriers for Internet.org and proposed campaigns to boost penetration among non-data users.

Market Research Campaign Planning Telecommunications

Systems Engineer

Infosys

Jan 2011 - Dec 2014 (3 years 11 months)

Led a batch-processing initiative that improved software deployment speed by 70% across health insurance, financial reconciliation and loyalty management systems.

Batch Processing Software Deployment Systems Engineering Health Insurance Financial Reconciliations Loyalty Management