Open to opportunities

Sree Ram Somayajula

@sreeramsomayajula

Message

I lead AI-driven full-funnel marketing to scale growth, optimize CAC/CLV, and boost retention for B2C brands.

India

Message

What I'm looking for

I want to lead AI-driven acquisition, retention, and engagement, partner tightly with product and data teams, and own measurable growth outcomes (CAC, CLV, ROAS, ROI) with strong experimentation and automation.

I’m an AI marketing strategist with 23 years of experience driving full-funnel digital demand and outcomes across SEM, SEO, paid social, and AI-powered optimization. I focus on scaling pipeline while improving CAC/CLV and building repeatable acquisition, retention, and engagement systems.

As Marketing Head at Avantice Corp, I created growth strategy cycles (yearly/quarterly/monthly) for budget approvals and led cross-functional work with Product, Web, and Payments to remove customer-journey bottlenecks. I increased MoM mobile app acquisitions to active by 2.8%, maintained 2.5-month ROI and 3x ROAS, and grew a 10% YoY search volume through integrated campaigns.

Previously, as SVP/Business Head at Quadrific Media, I helped launch and run SpartanRummy.com, building the GTM roadmap aligned with business P&L. I improved registration to deposit rate by 75%, retained 35% FTDs for month two and three, and increased DAUs by 20% MoM, while tracking CAC and cohort ROI over D7/D28/D60/D90.

I’ve also driven large-scale growth at DeltaCorp (AVP Product Marketing), including taking adda52rummy from Rs. 5 Lakhs monthly revenue to Rs. 1.2 cr in 14 months, and ranking SEO for tough keywords. I bring a hands-on data and automation mindset—using Python, SQL, Tableau, GA4, Marketing Automation, and workflow tooling like n8n/LangChain/CrewAI to operationalize AI marketing and strengthen loyalty-based CLTV.

Experience

Work history, roles, and key accomplishments

Marketing Head

Avantice Corp

Oct 2021 - Dec 2025 (4 years 2 months)

Created and presented growth strategies for mobile app acquisition and retention, including marketing automation to reduce churn to inactive/uninstall. Drove SEO/AEO/ASO and managed Google Ads and Meta budgets while using AI marketing automation workflows to optimize customer value.

Mobile App Marketing Growth Strategy Marketing Automation SEO AEO ASO Google Ads Meta Ads P&L management Tableau SQL Python GA4 N8n WhatsApp Automation Landing Page Optimization Telegram A B Testing

SVP / Business Head

Quadrific Media Pvt. Ltd.

Jul 2020 - Oct 2021 (1 year 3 months)

Incepted and executed SpartanRummy.com initiatives, including technology integration and GTM planning aligned to business unit P&L. Improved registration-to-deposit rates, DAU, and retention, and managed acquisition/retention analytics and dashboards while working with cross-functional teams.

GTM Strategy Roadmapping Technology Integration Registration to Deposit Optimization Data Analysis Customer Segmentation DAU Retention Marketing Campaign Analytics Lead Lag Indicator Dashboards Facebook Ads Programmatic Advertising Agile

Consultant Performance Marketing

Deltax

Nov 2019 - Jun 2020 (7 months)

Executed brand campaigns for Myntra.com and in-house products while managing performance marketing activity. Handled large budgets across DV360, Facebook Ads, and affiliates and supported data analytics across audience segments, geography, and demographics.

Brand Campaigns DV360 Facebook Ads Affiliate Marketing Data Analytics 1st 2nd 3rd Party Audience GEO Based Performance Analysis Demographic Performance

AVP Product Marketing

Gaussian Networks Pvt. Ltd.

Jun 2017 - Jul 2019 (2 years 1 month)

Scaled adda52rummy from monthly revenue of Rs. 5 lakhs to Rs. 1.2 cr in 14 months through a mix of offline events, media planning, and marketing optimization. Owned key KPIs and marketing P&L, led A/B testing and unit-economics insights, and managed a 20-person team across marketing and analytics functions.

Revenue Growth Offline Events Media Planning Traffic Management Brand Building Performance Marketing SEO Design Thinking A B Testing Unit Economics P&L management Team Leadership Excel Tableau Kinme

Independent Consultant

Mar 2013 - Apr 2017 (4 years 1 month)

Worked as an independent consultant providing marketing and analytics support based on client needs. Role details were not specified in the source.

Marketing Manager

Head Infotech Pvt. Ltd

May 2011 - Feb 2013 (1 year 9 months)

Managed marketing activities as Marketing Manager at Head Infotech Pvt. Ltd. Role details were not specified in the source.

Team Lead, Search Marketing

Ecselis - Havas Digital

Jun 2007 - Aug 2009 (2 years 2 months)

Led search marketing and data management activities for Ecselis - Havas Digital in Hyderabad. Role details were not specified in the source beyond the scope.

Search Marketing Data Management

SEO Manager

Silver Arrow Marketing

Sep 2006 - Feb 2007 (5 months)

Managed SEO initiatives as SEO Manager at Silver Arrow Marketing. Role details were not specified in the source beyond the scope.

SEO

Sr. Search Engine Marketer

Ivycomptech

Apr 2004 - Sep 2006 (2 years 5 months)

Worked as a Senior Search Engine Marketer at Ivycomptech. Role details were not specified in the source beyond the scope.

Search Engine Marketing

Customer Service Manager

Bioserve Biotechnologies

Feb 2002 - Mar 2004 (2 years 1 month)

Managed customer service operations as Customer Service Manager at Bioserve Biotechnologies. Role details were not specified in the source beyond the scope.

Customer Service