Open to opportunities

NaveenKumar Durga Lakshmi

@naveenkumardurgalaks

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AI-powered B2B marketing leader building demand generation, ABM, and full-funnel revenue engines.

India

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What I'm looking for

I’m looking for a B2B team where I can own full-funnel growth, budget, and GTM execution—using AI-first marketing operations, measurable CRO, and strong ABM/demand gen to build pipeline and predict revenue.

I’m a B2B marketing leader with 19 years building demand generation, ABM, and go-to-market functions from the ground up. Most recently, I architected an AI-agent-driven marketing operation across four B2B brands in IT services and cybersecurity—governed, automated, and measurement-first.

I thrive when there’s no existing pipeline engine, analytics foundation, or outbound system. I’ve owned full-funnel strategy, budget, and team-building from zero, bringing revenue-aligned, AI-native marketing to SaaS, IT services, cybersecurity, and adjacent environments.

At Athena Digital, I built full-funnel GTM for four brands and generated $98K in verified annual pipeline. I also drove a 2% → 4.3% conversion lift (115%) through CRO sprints and GA4 instrumentation, while improving LinkedIn CTR 175% (1.2% → 3.3%) via ABM segmentation and creative iteration.

Since June 2026, I’ve worked as an independent AI marketing consultant, advising clients across manufacturing, IT, and logistics on AI-first strategy and marketing operations. My approach is hands-on: AI agent workflows, measurement setups, AI search visibility, predictive intelligence, and managed AI-powered paid media—so lean teams can scale.

Experience

Work history, roles, and key accomplishments

Current

Sr. AI Marketing Consultant

Current

Independent

Jul 2026 - Present (2 months)

Advises early-stage organizations on AI-first marketing strategy and operations, including measurement setup, AI search visibility, content operations, and AI-managed paid media. Provides AI readiness audits and AI marketing/automation services while tracking engagement and results.

AI First Marketing AI Agents Marketing Automation Workflow Orchestration Personalization A B Testing

Marketing Director

Athena Digital

Oct 2024 - Jun 2026 (1 year 8 months)

Built and ran marketing across four B2B brands in IT services, cybersecurity, and AI automation, launching full-funnel GTM from scratch. Generated $98K in verified annual pipeline and improved website conversion from 2% to 4.3% through CRO sprints and GA4 instrumentation.

Associate Director, ABM Ops

Salesbox.ai

Feb 2022 - Sep 2024 (2 years 7 months)

Led global ABM and enterprise demand generation for an AI-powered CRM platform for US and EMEA accounts. Ran a 13-account ABM program that influenced about 50% of total pipeline generated and lifted LinkedIn campaign CTR from 1.2% to 3.3%.

ABM Multi Touch Engagement Demand Generation

Team Leader, Campaign Ops

Zeta Global

Oct 2018 - Feb 2022 (3 years 4 months)

Led high-volume omnichannel email and SMS campaign delivery for US-market enterprise clients. Managed up to 38 direct reports running 200+ campaigns per quarter and defined governance frameworks (KPIs, OLAs, SLAs) to reduce delivery errors.

Omni Channel Marketing Email Campaigns SMS Marketing KPIs Ola SLA Reporting Systems Team Leadership

Account Manager

Zeta Global

Apr 2016 - Sep 2018 (2 years 5 months)

Served as a client-facing account manager across US enterprise email campaigns. Managed delivery-oriented account responsibilities for ongoing campaign programs.

Email Campaigns Account Management

Manager, Marketing Ops

Simplilearn

Jun 2014 - Apr 2016 (1 year 10 months)

Worked in marketing operations with indirect revenue impact in the $3M–$5M range. Supported operational execution and marketing processes aligned to revenue outcomes.

Marketing Operations

Assistant Manager, Marketplace Ops

InMobi

May 2011 - Jun 2014 (3 years 1 month)

Managed marketplace operations for a mobile advertising platform. Supported day-to-day marketplace operations as part of a leading Asia-based advertising environment.

Marketplace Operations Mobile Advertising

Financial Analyst & Client Service

Telecom Sector

Jul 2007 - May 2011 (3 years 10 months)

Performed financial analysis and supported client service delivery within the telecom sector. Combined finance responsibilities with client-facing service execution.

Financial Analysis Client Service Delivery