Balaji Prasad Guruprasad

I’m a revenue-focused marketing leader with deep experience building and scaling global demand engines across product-led and sales-led motions. Over the past decade, I’ve led integrated marketing, demand generation, and product marketing functions with clear ownership of pipeline, revenue contribution, CAC efficiency, and ROI.

My core strength lies in turning marketing into a predictable growth engine. I’ve built full-funnel programs spanning paid acquisition, SEO, lifecycle, ABM, partnerships, and field marketing—tightly aligned with Sales and RevOps to improve conversion rates, shorten sales cycles, and increase average deal size. I’ve worked across SMB, mid-market, and enterprise segments, launching new categories, entering new geographies, and driving measurable expansion revenue.

I operate best in high-growth environments where clarity of metrics and speed of execution matter. I bring a strong experimentation mindset, disciplined performance tracking, and a bias toward scalable systems rather than one-off wins. I’m comfortable owning aggressive growth targets, restructuring underperforming channels, and building high-performing teams.

My interests lie at the intersection of AI, SaaS, fintech, and vertical software—particularly where there is an opportunity to build durable competitive advantage through positioning, category creation, and data-driven growth strategy. I enjoy working cross-functionally with product, sales, and leadership teams to shape GTM strategy that compounds over time and creates long-term enterprise value.