Open to opportunities

Robert Sanders

@robertsanders

Sales Executive at iCare Software, growing K-12 SaaS adoption after tripling new sales and doubling revenue at Foundry.

At iCare Software, I lead K-12 growth strategy for a SaaS platform that brings enrollment, attendance, billing, staffing, parent engagement, and compliance together for expanded-learning programs. I build district pipeline through targeted outreach and consultative discovery, connecting operational needs to measurable administrative and family impact.

At Foundry, I led national expansion of a personalized-learning platform and tripled new sales while doubling company revenue in one year. Across EdTech and enterprise software, I’ve generated more than $25 million in revenue, opened new state markets, and sold solutions spanning student information systems, special education, and ERP.

Experience

Work history, roles, and key accomplishments

Current

Sales Executive

Current

iCare Software

Feb 2026 - Present (8 months)

Leads K-12 growth strategy for a SaaS platform for multi-site after-school and expanded-learning programs. Builds district pipeline through targeted prospecting and consultative discovery with district and program leaders.

SaaS K12 Sales Strategy Pipeline Development Consultative Discovery CRM Market Strategy

Vice President of Sales

Foundry

Jan 2019 - Dec 2024 (5 years 11 months)

Led national expansion of a personalized-learning and project-based learning management platform. Tripled new sales and doubled revenue in one year through focused market segmentation and disciplined campaigns.

Sales Leadership Market Expansion Pipeline Development Salesforce Forecasting Executive Engagement

Director of Business Development

WonderED K-12 Academy

Feb 2024 - Aug 2024 (6 months)

Doubled student enrollment by translating an innovative self-paced K-12 learning model into a clear growth story. Opened new channels through partnerships with community campuses and microschools.

Business Development Partnerships Lead Generation Growth Strategy K 12 Education

Business Development & Sales Executive

The Lake Companies

Jan 2017 - Dec 2018 (1 year 11 months)

Built a $1.2M enterprise pipeline within six months by engaging C-level manufacturing leaders. Aligned Infor CloudSuite ERP, CRM, supply chain, and quality solutions with business priorities.

Enterprise Sales ERP CRM Supply Chain Consultative Selling C level Engagement

Regional Sales Executive

Specialized Data Systems

Jan 2013 - Dec 2016 (3 years 11 months)

Opened Iowa for a K-12 cloud ERP provider, doubling new sales revenue and establishing a durable presence in a new state market. Sold finance, payroll, and HR solutions through consultative discovery.

K12 Cloud ERP Consultative Discovery Market Expansion Finance Payroll Human Resources

National Sales Manager

A3 Education Software

Jan 2010 - Dec 2013 (3 years 11 months)

Led national sales and marketing for an integrated assessment, intervention, progress-monitoring, special education, and language-learning platform. Increased new business revenue 200% in two years.

Sales Management Marketing Go To Market Strategy Full cycle Sales K 12 Education

Midwest Sales Manager

Demand Solutions Midwest

Jan 2008 - Dec 2010 (2 years 11 months)

Built a $1.2M pipeline in six months by securing executive relationships at 3M, Caterpillar, and Medline for demand and requirements-planning solutions. Achieved 95% of quota in a constrained market.

Sales Management Pipeline Development Executive Relationship Building demand planning

Wisconsin Account Manager

Management Information Group

Jan 2006 - Dec 2008 (2 years 11 months)

Launched the company in Wisconsin and owned the complete K-12 sales cycle from market development through implementation handoff. Averaged 135% of quota across two consecutive years.

Account Management K 12 Sales Market Development Sales Cycle Management

Account Representative

Skyward Inc.

Jan 1999 - Dec 2006 (7 years 11 months)

Generated more than $7M in sales, consistently achieved 140% of quota, and earned Best in Sales honors three times. Managed 200+ customer and prospect accounts and protected 100% of key accounts.

Account Management Sales Customer Support Product Knowledge K 12 Education