Looking for a job

Kristen Kurtzman

@kristenkurtzman

Message

Vice President of Sales at Wayside Publishing who grew revenue from $20M to $24M through focused territory strategy.

United States

Message

At Wayside Publishing, I lead strategic planning and execution across Sales, Account Management, and Adoption teams. Focused territory strategy helped increase revenue from $20M to $24M, approaching the $25M target.

At SchoolMint, I generated $500K in new revenue within my first six months through a primarily outbound sales strategy. I managed the full sales cycle using Salesforce and presented enrollment, marketing, and student success solutions.

Across K–12 education sales roles, I’ve grown territories and exceeded targets, including expanding Pearson territory revenue from $1M to $4.6M within three years. At Zaner Bloser, I achieved a record $6M in annual sales.

Experience

Work history, roles, and key accomplishments

Current

Vice President, Sales & Adoptions

Current

Wayside Publishing

Oct 2024 - Present (1 year 11 months)

Lead strategic planning and execution to achieve annual and long-term revenue goals across Sales, Account Management, and Adoption teams. Increased revenue from $20M to $24M and built a high-performing team through coaching and leadership development.

Strategic Planning Revenue Growth team development Coaching Performance Management Pipeline Management Cross Functional Collaboration

Enterprise Enrollment Consultant, West Region

SchoolMint

Nov 2022 - Oct 2023 (11 months)

Generated $500K in new revenue within first six months through outbound sales strategy. Managed full sales cycle using Salesforce and delivered strategic presentations across enrollment, marketing, and student success solutions.

Sales Salesforce Prospecting Forecasting Reporting Presentation Skills Webinars Market Research

Account Executive, West Region

Zaner Bloser

Jan 2020 - May 2022 (2 years 4 months)

Exceeded sales targets: 120% (2021) and 171% (2022), achieving record $6M in annual sales. Conducted executive-level presentations and consultative sales engagements across districts.

Sales Salesforce Forecasting Strategic Planning Consultative Selling Presentation Skills

VP, Regional Manager – West

Carnegie Learning

Aug 2018 - Aug 2019 (1 year)

Directed regional strategy across 16 states, supporting a $10M sales target. Led hiring, onboarding, and development of Account Executives and managed inside sales teams.

Regional Strategy Sales Management Hiring Onboarding team development Coaching Pipeline Management

Account General Manager

Pearson

Jun 2014 - Aug 2018 (4 years 2 months)

Managed full portfolio of K–12 curriculum, digital solutions, and professional development. Exceeded sales targets and expanded territory revenue from $1M to $4.6M within three years.

Sales Territory Management Consultative Selling Relationship Management K 12 Education

Regional Account Manager

Carnegie Learning

Jan 2013 - Jun 2014 (1 year 5 months)

Surpassed sales goals by 320% through strategic positioning of curriculum solutions. Delivered presentations integrating cognitive science and technology-based instruction.

Sales Presentation Skills Curriculum Solutions Cognitive Science Technology Based Learning

Senior Sales Representative

Goodheart-Willcox Publisher

Jun 2010 - Jan 2013 (2 years 7 months)

Managed career and technical education product lines across multiple markets. Developed targeted marketing strategies and delivered high-impact presentations.

Sales Marketing Strategy Presentation Skills Career and Technical Education