James Dale
@jamesdale
Experienced SaaS/Service Product | Sales | Operations Leader. Delivering ROI in every interaction.
What I'm looking for
As a seasoned executive with a proven track record of driving growth and innovation, I leverage my expertise in sales, marketing, and operations to propel businesses forward. With a deep understanding of the education and public sector, I excel at building high-value partnerships, streamlining processes, and fostering cross-functional collaboration.
Throughout my career, I've demonstrated a unique ability to conceive and execute strategic initiatives, driving significant revenue growth and process improvements. My expertise spans sales operations, product marketing, and customer success, with a focus on data-driven decision-making and market analysis.
I thrive in fast-paced environments, where creativity, adaptability, and strategic thinking are essential. With a passion for education and public sector innovation, I'm dedicated to making a meaningful impact in the industry.
Experience
Work history, roles, and key accomplishments
Executive Director, New Business Development
ENGAGE2LEARN
Jan 2023 - Present (2 years 5 months)
Conceived and launched process and protocols for the organization’s first-ever Inside Sales team, conducting ~2K outbound sales activities over a 1-month period. Create and manage automated sales operations workflows, resulting in 70% more meetings booked and 30% faster speed-to-lead. Established sales metric goals and reporting standards to manage the entire team’s performance across KPIs of meet
Executive Director, Product Marketing
ENGAGE2LEARN
Jan 2023 - Dec 2022 (-1 years 11 months)
Integrated generative AI into marketing, product development, and sales team processes to enhance content creation, feature development, and sales enablement support. Facilitated market research and focus groups on new product concepts, features, & positioning as part of go-to-market strategy, contributing to 31% increase in influenced sales. Developed and maintained suite of competitor monitoring
Senior Director, National Public School Product Marketing & Enrollment Services
STRIDE LEARNING (Formerly K12, Inc.)
Jan 2016 - Jan 2022 (6 years)
Enhanced customer/end-user experience by expanding automation solutions and self-service enrollment options, strengthening contact center sales enablement to slash $3M from budget and raise interest-to-enrollment conversion by 7%. Managed national marketing and enrollment sales & services team delivering customer branding strategies and tactics for $1.5B+ managed online public-school business, res
Director, Regional Public School Product Marketing
STRIDE LEARNING (Formerly K12, Inc.)
Aug 2010 - Jan 2016 (5 years 5 months)
Devised competitive analysis of online private, public, and charter school enrollment trends combining 40+ unique data sources into 1 tool, guiding product, analytics, and sales teams towards new and organic growth markets. Directed online district and charter school marketing and enrollment service launches, drafting RFP responses, developing marketing & enrollment plan, and executing sales enabl
Senior Manager, Regional Public School Product Marketing
STRIDE LEARNING (Formerly K12, Inc.)
Jan 2008 - Aug 2010 (2 years 7 months)
Collected website requirements and executed content updates through structured interview and consultation process with school leadership and governing board teams, transitioning content management systems to allow for evolved SEO capabilities and advocating for information that better represented local school brand. Directed event team planning to execute 600+ school recruitment events annually pr
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