jennifer potter
@jenniferpotter
I drive higher education SaaS growth through consultative selling and strategic account management.
United StatesWhat I'm looking for
I've driven higher education SaaS growth at Macmillan Learning and McGraw Hill, building qualified pipeline, expanding key accounts, and helping institutions adopt STEM technology solutions.
At Macmillan Learning, I coached an eight-person regional team, achieved 136% quota attainment, supported $8 million in annual sales, and generated $1.3 million in revenue growth. My prospecting strategies produced $6 million in qualified pipeline, while customized upsells drove $5 million in additional ARR.
I bring full-cycle B2B sales experience, data-driven pipeline management, and consultative relationships with instructors, deans, administrators, and other academic stakeholders. Earlier at AstraZeneca, I ranked #1 in my district and #2 nationally while closing more than $1.5 million in new revenue.
Experience
Work history, roles, and key accomplishments
Sr. Account Executive
Macmillan Learning Higher Education
Jan 2022 - Present (4 years 8 months)
Coached a regional sales team of 8, achieving 136% quota attainment and supporting $8 million in annual sales. Developed prospecting strategies that generated $6 million in qualified pipeline and increased net sales by 20%.
Managed end-to-end sales cycles for B2B SaaS platforms, closing $1.5M in new revenue. Cultivated strategic partnerships and achieved 61% territory growth over four years.
Ranked #1 in district and #2 nationally for driving full-cycle sales execution and closing $1.5M+ in new revenue. Grew territory by 61% through disciplined pipeline management and strategic account penetration.
Education
Degrees, certifications, and relevant coursework
University of Florida
Bachelor of Science, Journalism and Communication
Bachelor of Science in Journalism and Communication from the University of Florida.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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