At Meta, I manage a North American travel advertising portfolio and delivered 109% of my H1 2026 quota. I secured $5.8M in planned spend from Vail Resorts by piloting and scaling new tactics within an existing advertiser.
I build growth plans and testing agendas tied to ROAS and CPA, manage budget pacing, and lead QBRs and EBRs with enterprise clients. I also authored Meta AI Ads and Creative Wear Out enablement assets adopted for shared use.
Before Meta, I directed the launch of Circana (IRI/NPD)'s Space Invaders product, generating $750K in new revenue through client analytics and category insights. At Shopify, I owned 35 enterprise merchants representing $1B+ in annual GMV and grew portfolio revenue 15%; at Pinterest, I led 14 account managers to 108% quota attainment.
