Anna Demmin

- Led 6 AMs to execute high-scale campaigns with 90% client satisfaction
- Analyzed $34M+ ARR via Salesforce to mitigate risk and maximize revenue
- Scaled a key account from $150K to $1.6M ARR via data-driven expansion strategies
- Built an AI-driven knowledge base (Glean) and a global health board (Monday.com) to track audits and churn for Top 100 accounts.

- Strengthened cross-regional partnerships with ESDs and RVPs to improve decision-making on $15MM+ ARR accounts
- Leveraged client insights to refine processes and reduce West Coast churn by 80%.
- Developed high-value playbooks and account summaries that drove service delivery excellence and increased partnership confidence across the portfolio

- Managed a global portfolio (Facebook, Apple, Disney) while leading 6 AMs
- Scaled the West Coast team, establishing training frameworks and Salesforce data strategies to align account plans with revenue goals
- Designed roadmaps for top 5 clients resulting in major expansions
- Created org-wide training materials to improve new hire onboarding and team performance gaps.

- Provided strategic guidance to top 25 ad agencies and direct clients
- Diagnosed complex data discrepancies using Salesforce and internal datasets, partnering with Product and Engineering to resolve technical blockerss
- Coordinated with Analytics, Sales, and Implementation teams to ensure campaign performance thresholds and client deliverables were consistently met

- Optimized digital media performance across Brand Safety, Fraud Protection, Ad Viewability and In-Geo delivery metrics
- Contributed to 65% revenue growth on the strategic Apple account over the course of 1 year
- Partnered with Analytics Team to create Disney case study showcasing 30% performance lift across media partners

- Owned a $3MM client portfolio consisting of programmatic search and site retargeting campaigns
- Delivered post-campaign performance analysis and audience insights that drove $250K+ ARR in additional client spend
- Generated $300K ARR in upsell revenue through strategic recommendations and proactive client communication

- Assisted team with campaign launches by collecting/analyzing data, preparing performance reports and overseeing billing
- Investigated low performing campaigns by troubleshooting incorrect pixel implementations

- Executed marketing campaigns for 15+ accounts, managing $75M in revenue
- Launched the company’s first web lead-gen program and led a vendor brand safety audit to ensure strict compliance with client guidelines
- Mentored a team of 3, overseeing project execution and training to drive portfolio success and operational excellence.

Graduated with a Bachelor of Science in Marketing and Management in May 2011; coursework and activities focused on business fundamentals and marketing practice.