ADAnna Demmin
@annademmin
Customer Success and Account Management leader driving revenue and operational rigor.
United StatesWhat I'm looking for
I am a Customer Success and Account Management leader with 14+ years of experience scaling teams and driving revenue across digital and traditional media. I specialize in Video, CTV, and Social, partnering with publishers and agencies to deliver measurable brand outcomes.
At DoubleVerify, I directed teams managing a West region portfolio of $34M+, drove expansions from $150K to $1.6M, and designed a global customer health initiative consolidating audits and churn-risk tracking. I leverage data analytics and media verification to inform strategic account plans and reduce client churn.
I have a proven track record of building training frameworks, playbooks, and documentation (using tools like Glean and Monday.com) that institutionalize operational rigor and improve onboarding and client experience. I collaborated cross-functionally with Sales, Analytics, Product, and Engineering to ensure campaign excellence.
I bring hands-on experience optimizing brand safety, fraud protection, ad viewability, and delivery metrics, and I am fluent in English and Polish. I am focused on roles that allow me to lead high-performing teams, scale processes, and partner strategically with clients to maximize retention and revenue.
Experience
Work history, roles, and key accomplishments
DO- Led 6 AMs to execute high-scale campaigns with 90% client satisfaction
- Analyzed $34M+ ARR via Salesforce to mitigate risk and maximize revenue
- Scaled a key account from $150K to $1.6M ARR via data-driven expansion strategies
- Built an AI-driven knowledge base (Glean) and a global health board (Monday.com) to track audits and churn for Top 100 accounts.
DO- Strengthened cross-regional partnerships with ESDs and RVPs to improve decision-making on $15MM+ ARR accounts
- Leveraged client insights to refine processes and reduce West Coast churn by 80%.
- Developed high-value playbooks and account summaries that drove service delivery excellence and increased partnership confidence across the portfolio
DO- Managed a global portfolio (Facebook, Apple, Disney) while leading 6 AMs
- Scaled the West Coast team, establishing training frameworks and Salesforce data strategies to align account plans with revenue goals
- Designed roadmaps for top 5 clients resulting in major expansions
- Created org-wide training materials to improve new hire onboarding and team performance gaps.
DO- Provided strategic guidance to top 25 ad agencies and direct clients
- Diagnosed complex data discrepancies using Salesforce and internal datasets, partnering with Product and Engineering to resolve technical blockerss
- Coordinated with Analytics, Sales, and Implementation teams to ensure campaign performance thresholds and client deliverables were consistently met
DO- Optimized digital media performance across Brand Safety, Fraud Protection, Ad Viewability and In-Geo delivery metrics
- Contributed to 65% revenue growth on the strategic Apple account over the course of 1 year
- Partnered with Analytics Team to create Disney case study showcasing 30% performance lift across media partners
MA- Owned a $3MM client portfolio consisting of programmatic search and site retargeting campaigns
- Delivered post-campaign performance analysis and audience insights that drove $250K+ ARR in additional client spend
- Generated $300K ARR in upsell revenue through strategic recommendations and proactive client communication
MA- Assisted team with campaign launches by collecting/analyzing data, preparing performance reports and overseeing billing
- Investigated low performing campaigns by troubleshooting incorrect pixel implementations
CO- Executed marketing campaigns for 15+ accounts, managing $75M in revenue
- Launched the company’s first web lead-gen program and led a vendor brand safety audit to ensure strict compliance with client guidelines
- Mentored a team of 3, overseeing project execution and training to drive portfolio success and operational excellence.
Education
Degrees, certifications, and relevant coursework
UBUniversity of Illinois at Urbana-Champaign, College of Business
Bachelor of Science, Marketing and Management
Graduated with a Bachelor of Science in Marketing and Management in May 2011; coursework and activities focused on business fundamentals and marketing practice.
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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