Circana

Circana is a leading advisor on the complexity of consumer behavior. Through superior technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

Why Circana?

As a global community of professionals, we have a passion for turning complexity into clarity and a belief that the best in each of us makes us unstoppable together. We celebrate and offer recognition for our collective and individual victories, both big and small, and we care about our Circana family, promoting wellbeing, inclusion and creating flexibility to accommodate both work and our lives.

Our behaviors are what make us Unstoppable Together

These 7 core behaviors are what unite us as a team and enable us to achieve truly great things together.

1. Stay Curious: We are always the ones asking the big questions.

2. Seek Clarity: We make the complex clear.

3. Own the Outcome: We take pride in our individual contribution to the success of our business.

4. Commit to Each Other: We care about each other and all play our role in making Circana a great place for everyone.

5. Be a Challenger: Never complacent, we drive ourselves and each other toward greatness

6. Champion Inclusivity: Everyone has a voice here; it’s how we grow and thrive.

7. Center on the Client: We are relentless in our focus on adding value for our customers.