Aleks Zadrima

- Advising brands and agencies on growth strategy, media performance, and investment planning.
- Building measurement frameworks and cross-channel performance strategies that inform budget decisions and revenue outcomes.

- Owned growth and measurement strategy across enterprise accounts, influencing investment decisions and ROI across paid media.
- Built C-suite partnerships to drive platform adoption and identify incremental revenue opportunities.
- Led QBRs and strategy planning and testing roadmaps to highlight performance insights and budget recommendations tied to business outcomes.
- Achieved 135% ARR growth

- Built and deployed growth strategies for CPG brands, driving 30% revenue growth for Gopuff Ads.
- Developed cross-channel GTM playbooks for AM teams to standardize recommendations and accelerate client outcomes.
- Led development of Gopuff Ads’ proprietary self-serve ads platform, expanding ad products, targeting, and reporting capabilities.

- Owned growth outcomes and annual JBP agreements with global CPG brands.
- Led cross-functional collaboration with Growth Marketing to drive co-branding and incremental revenue opportunities.
- Drove product sales and ads revenue through strategic planning and partnership expansion.

- Built strategic partnerships with Meta’s largest global retail advertisers, aligning investment strategies with business objectives.
- Developed creative and direct-response strategies that drove platform adoption and revenue growth.
- Led omni-channel marketing strategy discussions across client teams and agency partners.
- Influenced product roadmap through early testing and collaboration with

- Led paid social strategy and execution for Macy’s across brands and markets, generating $2MM in incremental revenue and increasing agency revenue 20% YoY.
- Built testing roadmaps (Alphas/Betas) and supported QBRs to refine channel strategy.
- Managed a team of six and drove performance, workflow, and development across complex workstreams.
- Served on the Ad Tech Council and Measurement Council

- Built and led the GTM strategy for NARCAN OTC launch, driving 1,000%+ unit sales growth in first two quarters.
- Directed cross-platform paid social strategy to improve ROAS and conversion performance.
- Created ongoing reporting, projections, and QBR insights to guide client investment decisions.
- Trained and developed junior team members; supported sales team with paid social audits and pitch

- Managed paid social and programmatic campaigns for NBCU, Caesars, American Express, Hillshire Farms, and other major brands.
- Contributed to new product features and analytics workflow for Kinetic’s internal platform.
- Conducted structured testing to inform optimization, targeting, and creative decisions that grew client portfolios.

Pursued a Bachelor of Science in Sports and Exercise Science with a focus on Strength and Conditioning from 2007 to 2011.