Open to opportunities

erika fernandez

@erikafernandez

Message

I drive client growth through campaign insights, strategic partnerships, and customer success.

United States

Message

What I'm looking for

I'm looking to drive client growth, retention, and strategic partnerships by turning campaign performance and customer insights into clear recommendations and measurable outcomes.

I'm driving client success at Shop Rewards, guiding a portfolio through onboarding, campaign execution, optimization, and performance reviews. I translate campaign data into clear recommendations while partnering with product, design, and operations to improve retention and long-term value.

Previously, I managed digital and offline campaign strategy at Infinia Mobile and executed multi-channel media campaigns for brands including Marriott, Kellogg’s, Mondelez, and Electronic Arts at Publicis Groupe. My background combines advertising measurement, consumer behavior, media buying, and client-ready storytelling, supported by a Master’s degree in Market Research and Consumer Behavior.

Experience

Work history, roles, and key accomplishments

Current

Client Success Manager

Current

Shop Rewards

Dec 2024 - Present (1 year 9 months)

Serve as primary point of contact for a portfolio of clients, building strong relationships and ensuring alignment with business goals and campaign objectives. Drive customer success by guiding clients through onboarding, campaign execution, and ongoing optimization to maximize value and engagement.