Open to opportunities

RC Casey

@rccasey

Senior sales executive driving AI-powered digital advertising growth, GTM transformation, and durable enterprise revenue.

United States

Message

What I'm looking for

I’m looking to lead enterprise digital advertising revenue and GTM transformation—using AI-powered performance strategies, disciplined operating rhythms, and cross-functional partnerships to deliver predictable growth with a high-trust team.

I’m a senior sales executive and enterprise revenue leader with 15+ years driving large-scale digital advertising growth across global matrix organizations. I own national revenue targets, design scalable sales plays, and lead distributed teams and partners to deliver durable, high-quality growth—at the intersection of AI-powered advertising, performance media, and lifecycle monetization.

In recent roles, I led TripleLift’s national sales strategy (2024–2025), delivering 110%+ to quota through strengthened pipeline discipline, forecasting accuracy, and inspection cadence. Earlier, I built and scaled a $0 → $35M advertising business at Amazon Advertising while managing a 75-person sales organization and a $500M+ book of business, instituting operating rhythms (WBR/MBR/QBR), KPI dashboards, and cross-functional partnerships across product, finance, and marketing.

Experience

Work history, roles, and key accomplishments

Director of Sales

TripleLift

Jan 2024 - Jan 2025 (1 year)

Led national sales strategy for TripleLift, delivering 110%+ to quota through improved pipeline discipline, forecasting accuracy, and inspection cadence. Designed sales plays for performance, retail media, and AI-powered curation, influencing product roadmap and GTM priorities to accelerate revenue growth.

Digital Advertising Sales Performance Advertising Retail Media Sales Play Forecasting Pipeline Management Partner Management GTM Strategy

Senior Industry Executive

Boomi

Jan 2022 - Jan 2024 (2 years)

Owned enterprise revenue growth for Boomi in a global matrix, closing multi-stakeholder deals across marketing, IT, and operations. Built forecasting models (ARR/MRR/ACV) and partnered with product/engineering to align customer needs with roadmap execution.

Enterprise SaaS Sales ARR MRR Forecasting Cross Functional Collaboration Product Roadmapping GTM Execution

Partnerships Lead, PayPal

PayPal

Jan 2021 - Jan 2022 (1 year)

Drove scaled adoption of commerce media and performance marketing solutions across national retail brands, achieving 110% attainment through a land-and-expand strategy. Partnered with analytics and lifecycle marketing teams to quantify incremental revenue impact and optimize acquisition strategy.

Commerce Media Performance Marketing Retail Media Land & Expand Strategy Lifecycle Marketing Analytics Partner Management

Senior Sales Manager

Amazon Advertising

Jan 2008 - Jan 2019 (11 years)

Built and scaled a $0 to $35M advertising business and led a 75-person sales organization managing a $500M+ book of business. Established operating rhythms (WBR/MBR/QBR), pipeline and KPI dashboards, promoted 15+ leaders, and achieved 115–135% performance attainment.

Digital Advertising Sales Enterprise Sales Leadership Sales Leadership Pipeline Management KPIs Operating Rhythms (WBR MBR QBR)SMB Mid Market Programs

Director of Sales, New Markets

Outreach.io

Jan 2020 - Present (6 years 5 months)

Built new revenue segments using structured outbound motion and scalable sales play deployment. Created sales models and performance KPIs (ARR/MRR/ACV) and hired/coached sales talent while implementing disciplined operating cadence and inspection rigor.

Outbound Sales Sales Play ARR ACV Sales Modeling KPIs Sales Coaching Sales Operations Pipeline Generation