Open to opportunities

Oluwapelumi OYETIMEIN

@pelumi

Message

I build growth strategies that scale users, engagement, and revenue.

Zimbabwe

Message

What I'm looking for

I’m looking for a Growth Leader role where I own GTM and growth systems end-to-end—turning analytics into action—to scale users, retention, and revenue in fintech or Web3.

I’m a Growth Leader who’s driven new web technologies in fintech through banking the underserved (at Umba & Herconomy) and emerging Web3 technologies (at Pillow). I’ve helped brands reach massive scale—“over a million active users” in different industries—by combining GTM strategy, market research, and competitive insights.

From acquisition to retention, I improve onboarding and engagement while tightening unit economics. At Herconomy, despite “a 50% devaluation of NGN,” I delivered “a 70% increase in USD AUM” and “over 400%” onboarding improvement; at Umba, I scaled to “over 1.5m app downloads” and “over 1m signups,” while turning learnings into clear business actions.

Experience

Work history, roles, and key accomplishments

Current

Head of Growth

Current

Herconomy

Jan 2023 - Present (3 years 6 months)

Despite a 50% devaluation of NGN in six months, increased USD AUM by 70%. Improved onboarding by 400%+, boosted new savers by 150%+, and reduced CAC by 70%.

Growth Management Product Marketing Digital Strategy Analytics Data Analysis Data Visualization Market Research B2C Marketing Email Marketing Social Media Marketing

Growth Marketing Manager

Umba

Jan 2020 - Jan 2022 (2 years)

Drove acquisition of new users, owned growth insights, and translated learnings into business actions. Delivered 1.5m app downloads, 1m signups, and 700k verified active users in a year, while scaling monthly GTV to $46m with 22x average ROAS.

Growth Management Performance Marketing Product Marketing Digital Strategy Analytics Data Analysis Mobile App Marketing B2C Marketing Market Research PPC

Senior Manager, Performance Marketing

SafeBoda

Jan 2020 - Jan 2021 (1 year)

Streamlined performance marketing processes to gain 10,000+ new users in 3 months. Reduced CPI/CPA from ~$30 to ~$0.7 and lowered monthly performance budget from ~$30,000 to ~$1,500.

Performance Marketing Analytics Data Analysis PPC Attribution Google Ads Metabase Mixpanel

Head of Marketing

Summitech Computing

Jan 2019 - Jan 2020 (1 year)

Overhauled and consolidated brand and client accounts to improve productivity by 20%. Developed growth and marketing strategy that increased company sales by 30% and client growth by 25%.

Product Marketing Digital Strategy Market Research Project Management B2B Marketing B2C Marketing Corporate Communications Copywriting

Marketing Executive

Naspers (Media24)

Jan 2018 - Jan 2019 (1 year)

Grew app downloads to 1M+ within the first three months, making the app the #2 app in Nigeria. Increased users by 2M+ in 7 months with 35% retention and accelerated online engagement by 100%+ on average in the first three months.

Mobile App Marketing Performance Marketing Analytics Data Analysis Social Media Marketing PPC

Head of Growth & Marketing

Plaqad (Black House Media)

Jan 2019 - Present (7 years 6 months)

Increased average engagement rate by 500% and followership by 300% across brand social handles in one quarter. Improved search engine visibility by 300% and increased conversions by 200%+ in one quarter.

Growth Management Social Media Marketing Analytics Data Analysis Data Visualization Influencer Marketing Media Monitoring PPC