Anietie Effiong

Implemented multi-channel attribution modeling to optimize $125M annual revenue target, improving ROAS by 22%. Managed digital marketing campaigns for global OEM partners like IBM, Huawei, Dell, Oracle, and RedHat, reducing blended CAC by 18% while maintaining quality lead generation.

Developed comprehensive digital marketing strategies focusing on increasing CLV through loyalty program optimization. Produced AFCON 2023 Overview report using advanced marketing analytics, generating earned media value of $250K+ across 51 countries.

Led cross-functional team to implement full-funnel marketing strategy, increasing conversion metrics at each stage by an average of 27%. Created forecasting models using CLV analysis to predict future revenue and optimize marketing budget allocation.

Designed comprehensive digital marketing strategy incorporating LTV:CAC ratio analysis, increasing business revenue by 20%. Managed influencer marketing campaign with clear engagement rate metrics, reaching 100K+ impressions with 4.5% engagement rate.

Managed $10K+ ad budget with sophisticated targeting parameters, achieving 30% ROAS and improved CPM metrics. Developed content strategy beyond promotional messaging, improving engagement rate and sentiment analysis metrics.

Created social media templates with A/B testing protocols to identify highest-performing content formats. Developed data-driven content calendars using engagement metrics analysis.

Managed paid social media acquisition with $40K+ ad spend, generating 67% ROI through precise audience targeting and lookalike modeling. Executed content marketing campaigns increasing organic search visibility by 17% and reducing overall CAC.

Studied Information Technology, gaining foundational knowledge in various aspects of technology. Completed coursework and projects relevant to the field.