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Enam Agbakpe

@enamkobby

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Growth strategy manager, adept at developing and executing plans to drive brand growth and success.

United Kingdom

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What I'm looking for

I am looking for a company with a mission and values that align with my beliefs and goals. I am also looking for a job that matches my skills and interests and offers opportunities for growth and development. Additionally, I am seeking a positive work environment and a competitive compensation and benefits package.

I am a data-driven leader with over 7 years of experience in mobile brand advertising, online media, and ad tech companies.

I have a proven track record in Data Analysis, Growth Marketing, Market Research, User & Brand Analytics, and Product management.

With a performance history of managing large teams and projects with multiple short and long-term priorities.

My analytical nature alongside a natural ability to problem solve and think logically are some of my strongest character points.

Experience

Work history, roles, and key accomplishments

Current

Growth Strategy Manager

Current

Clipboard Health

Feb 2022 - Present (3 years 5 months)

Regularly developed and optimized PPC/SEM campaigns via Google Ads and LinkedIn, overseeing $600,000+ in ad spend annually. Analyzed trends to identify growth opportunities and ran pricing experiments. Developed and executed radio campaigns. Collaborated on landing page optimization (increased signups by 30%). Managed all aspects of the customer acquisition process from outreach to onboarding.

Google Ads Google Adwords Google Analytics Data Analytics Customer Acquisition Project Management Data Visualization Stakeholder Management Campaign Management Creative Writing Content Creation Creative Strategy SEO Strategy Brand Strategy Media Strategy Growth Strategy

Manager of Business Operations & Strategy

User Acquisition Laboratory

Jan 2020 - Dec 2021 (1 year 11 months)

Analyzed data from over 1,000 premium advertisers and 65,000+ publishers to optimize ad reach and targeting. Tracked key metrics, including pipeline growth, win/loss rates, and quota attainment. Worked with Sales and Marketing to refine lead qualification process and improve campaign performance. Simplified sales commission and redesigned process to fit business needs and change reps' behavior."

Sales Marketing Tableau Jira HubSpot B2B Sales B2C Sales Data Analysis Project Management Lead Generation Google Ads

Co-Founder & CEO

NOVi

Jul 2017 - Dec 2020 (3 years 5 months)

Launched NOVi in Ghana, scaled the team to 30+ people & established a network of 400+ suppliers. Created value proposition, vision, and brand identity. Executed sales and marketing strategy to deliver new scalable revenue streams. Exceeded quarterly targets by up to 38% and reduced expenses by 17%. Relaunched eCommerce strategy, increasing sales by 32% and restructuring revenue model.

Marketing Networking Management Sales Leadership Go To Market B2B Marketing B2C Marketing Digital Strategy Digital Advertising

Data Analyst & Insights Global Lead

ogury

Oct 2015 - Jul 2017 (1 year 9 months)

Increased click-through and conversion rates by 74% by analyzing data from over 400 million user profiles in 120+ countries. Led adoption of Tableau for data analysis and improved internal/external communication of statistics. Created customized competitor insights report leading to an increase in revenues on Black Friday. Provided weekly performance reports and user insights to stakeholders.