Matheus de Paula

• Own global growth across the US, EU, UK, and emerging markets, spanning paid media, lifecycle, and integrated campaigns, plus local market strategy including community, events, and creator partnerships.
• Operate across multiple regulatory and payments environments, including MiCA and FCA frameworks, building compliant growth in highly regulated, licence-sensitive categories.
• Led the Nigeria l

• Led growth through three major product pivots, from savings wallet to CEX to video-first crypto app with Solana wallet, redefining GTM, personas, and lifecycle at each stage.
• Reduced CAC by 5.6x while scaling acquisition across 120+ markets, leading 24+ paid channels and launching early TikTok Ads, Affiliates, and influencer campaigns in the crypto space.
• Built and scaled the MarTech stack,

Mentoring growth professionals in enhancing their soft and hard skills and making informed career choices.

• Drove 9x revenue growth across Latin America in less than 2 years by scaling inbound acquisition from 0% to 60% of new MRR within 6 months and reduced CAC payback to 4 months via paid media optimization.
• Built high-performing marketing operations from scratch, recruiting and mentoring an 11-person team and 3 agencies to launch demand-gen campaigns, sales collateral, and persona-driven segmenta

• Achieved aggressive performance targets over two consecutive quarters by executing a targeted media plan, maximising ROI and demonstrating strong project management skills.
• Led a 7-person agency team with Oracle LATAM’s marketing, sales, and data leaders, and 60+ internal team members, implementing a data-driven approach to track, report, and drive results.

• Accelerated pipeline growth for Adyen, fueling 2 multi-million-dollar contracts through hypersegmented ABM (Account-Based Marketing) campaigns - driving account penetration and sales enablement.
• Scaled weekly leads 20x and slashed cost per lead 6x for Fort Atacadista (Top 10 Brazilian food retailer) via chatbot coupon campaigns and event promotions, dominating competitive retail markets.
• Boo

• Promoted within six months for exceeding expectations on managing and growing the user growth campaigns.
• Achieved 7X growth in Creditas' profits in 2017 through diversified marketing efforts, including designing new retargeting audiences, restructuring paid social campaigns, and integrating Instagram ads as the primary acquisition channel.
• Optimised lead generation through experimentation, t

Worked as Jr Digital Marketing Analyst at Creditas.

• Cut cost per lead by 50% on Facebook for eduK's Photography courses through segmentation testing and performance optimisation targeting amateur photographers' specific interests.
• Managed lead generation, trials, subscriptions, and renewals in a SaaS business model while overseeing end-to-end paid media campaigns with a monthly investment of up to BRL 1.5M, from generating ideas to briefing the

Worked as Corporate Attorney at Vallourec.

Worked as Jr Corporate Attorney at Vallourec.

Worked as Legal Intern at Vallourec Tubos do Brasil S.A..

Worked as Legal Intern at Azevedo Sette Advogados.

Leveraging advanced skills from the Reforge Growth path in data-driven growth, user acquisition, and scalable models, I bring Silicon Valley's best practices to businesses globally to drive sustainable growth and maximize ROI.

Selected from hundreds as one of 25 participants, ranked first for performance in business challenges. Became a mentor for the next classes.