
Matthew Ojo
@matthewojo2
Product Marketing Manager & Influencer Marketing Manager , shaping go-to-market strategy for a marketplace targeting the UK, USA, Canada, and Europe.
What I'm looking for
I’m a growth and partnerships marketer based in Lagos, Nigeria, with experience across fintech, FMCG, influencer marketing, and digital products. I enjoy helping businesses find the right audience, build trust, and turn marketing efforts into measurable growth.
I’ve helped grow a community from 10,000 to over 45,000 members, worked on three product launches that generated over ₦2 million in their first three months, and contributed to a fintech campaign that delivered over 400% results within three weeks. I’ve also worked on FMCG campaigns focused on educating consumers, sourcing creators, and connecting brands with their target audiences.
Currently, I manage creators and campaign content for a nationwide campaign, coordinating deliverables and helping ensure content aligns with campaign objectives.
My interests lie in growth marketing, partnerships, business development, product marketing, and strategy and operations. I’m particularly interested in startups and consumer-focused businesses where I can combine creative thinking, execution, and data-driven decisions to acquire users, strengthen communities, and drive revenue. I’m open to remote opportunities with teams globally, as well as roles where I can contribute directly to a company's growth.
Experience
Work history, roles, and key accomplishments
Product Marketing Manager
Waraja
Feb 2026 - Present (8 months)
Lead go-to-market planning for a marketplace targeting the UK, USA, Canada, and Europe. Develop growth strategies to increase vendor acquisition and marketplace adoption.
Campaign Growth & Partnerships Lead
Choose Milk Campaign
Jan 2026 - Present (9 months)
Coordinate growth, stakeholder engagement, and audience outreach for a nationwide consumer awareness campaign. Manage influencers and content end to end, contributing to campaign strategy and public engagement.
Freelance Brand, Growth & GTM Consultant
Self-employed
Jan 2017 - Present (9 years 9 months)
Advise startups, founders, and growing brands on growth strategy, positioning, content marketing, and audience development. Design go-to-market strategies and customer acquisition plans.
Content Strategist & Product Marketing
Ugo Amani
Jun 2025 - Apr 2026 (10 months)
Led strategy for three product collection launches, generating over ₦2 million in revenue in the first three months and a 30% increase in audience engagement. Developed positioning, messaging, and growth campaigns.
Web3 Community & Growth Strategist
Next Bridge Africa
Jun 2025 - Feb 2026 (8 months)
Developed growth campaigns that increased community engagement by 22%. Managed content, partnerships, and ecosystem awareness initiatives, creating educational posts on blockchain concepts.
Product Lead
Rinmowa Digital
Jan 2025 - Dec 2025 (11 months)
Drove growth campaigns for GinFX, growing community membership from 10,000 to over 45,000 users. Led growth and product work across client projects, building lead generation and client acquisition systems.
Education
Degrees, certifications, and relevant coursework
Ladoke Akintola University of Technology
Bachelor of Technology, Earth Sciences
Pursued a Bachelor of Technology in Earth Sciences with a focus on Geology.
Udemy
Product Management Fundamentals, Product Management
Completed the Product Management Fundamentals course.
Udemy
The Complete Product Management Masterclass, Product Management
Completed The Complete Product Management Masterclass course.
Udemy
Professional Diploma in Copywriting & Business Writing, Copywriting & Business Writing
Completed the Professional Diploma in Copywriting & Business Writing course.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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