Avik Sarkar

Managed 27+ Meta paid social campaigns delivering 701,668 impressions, 244,237 unique users, and 4,929 follows/likes at Rs. 5.53 per engagement. Drove 6,571 landing page views and 575,000+ combined social reach through pixel/UTM tracking, community management, and technical SEO on WooCommerce (Product URL score 82/100) with schema and on-page optimizations.

Planned and executed 3 Meta (Facebook/Instagram) campaigns generating 488 leads, with best CPL of USD 4.67 and a wedding campaign delivering 418 leads at USD 9.82 CPL. Conducted SEO audits (35/100), implemented keyword and messaging strategy, and delivered LocalBusiness schema and Google Business Profile setup plus prioritized go-to-market toolkits.

Managed Google Ads SEM for 2 years, generating 9,710 clicks from 227,000 impressions at an average CPC of Rs. 3.28 and managing total ad spend of Rs. 31,800. Optimized CPA to Rs. 290 using lookalike targeting, retargeting, and pixel-based conversion tracking, and improved technical SEO score to 74/100 by auditing with Screaming Frog and Ahrefs and applying prioritized fixes.

Designed and executed integrated B2B campaigns across paid search, paid social, SEO, and email, creating go-to-market toolkits and executive-ready content. Increased organic traffic by 25% and improved SERP rankings by 15% using SEO (on-page/off-page/technical) and analytics-driven attribution, funnel analysis, and conversion rate optimization.

Planned and executed Google Ads and Meta Ads campaigns, managing spend and bid strategy that generated 150% more leads and grew organic traffic by 35%. Improved ROAS and reduced cost per lead through A/B testing, lookalike targeting, retargeting/remarketing, and conversion tracking using Google Analytics, Google Tag Manager, UTM tagging, and pixels.

Partnered with cross-functional stakeholders to gather requirements, translate priorities into executable plans, and maintain process documentation with regulatory compliance. Produced KPI dashboards and quality summaries that reduced operational errors and improved team efficiency through data analysis and structured dataset maintenance.

Led a team of 6 to deliver omnichannel B2B and B2C go-to-market campaigns across paid search, paid social, SEO, content marketing, and influencer marketing. Drove 300% lead generation growth in 6 months, improved social engagement by 250% and scaled the community to 5,000+ followers, while boosting organic traffic 50% and reducing bounce rate 15% via technical SEO and conversion optimization.

Managed paid and organic social campaigns across platforms while ensuring brand compliance and tone of voice. Built executive dashboards (CTR, CPC, engagement, reach) and improved brand perception by 30% plus increased positive customer interactions/retention by 25% via UTM, pixel, and conversion tracking.

Completed a Bachelor of Business Administration (BBA) program at the University of Calcutta from 2018 to 2021.

Completed Higher Secondary studies with a focus on Computer Science from 2016 to 2018.