susheel parke
@susheelparke
Performance-focused Digital Marketing Manager specializing in U.S. SMB lead generation, paid ads, and conversion rate optimization.
IndiaWhat I'm looking for
I’m a Digital Marketing Manager with 9+ years of experience specializing in performance marketing, lead generation, and paid advertising for U.S.-based SMBs. I’ve led end-to-end digital marketing operations for technology companies, restaurants, and service businesses, with a strong focus on revenue growth. Through optimized funnel strategies, I’ve driven 30%+ conversion rates across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and Display & retargeting networks.
I sharpen results with conversion-first strategy: funnel planning, landing page optimization, A/B testing, and CRO to improve lead quality. I’ve reduced Cost Per Lead by implementing AI-driven bid strategies, audience segmentation, and real-time campaign optimization, improving ROAS through AI-powered approaches. I also manage advanced measurement using GA4, Looker Studio dashboards, Google Tag Manager, Meta Pixel, Conversion APIs, and attribution modeling to ensure performance is accurately tracked and scalable.
I bring a growth-and-automation mindset to every campaign, integrating omnichannel execution (search, social, display, remarketing, and email automation) and using AI-powered creative tools like ChatGPT, Jasper AI, Copy.ai, Midjourney, and Canva AI. I’ve led and mentored cross-functional teams (20–25 members) and previously managed a team of 8, coordinating with designers, developers, and lead support to deliver consistent outcomes. I’m energized by strategic, analytical work in a remote-first environment—where performance marketing and leadership directly fuel sustainable growth.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
Standalone It Solutions
Jan 2022 - Jul 2025 (3 years 6 months)
Led end-to-end performance marketing and lead generation for multiple U.S.-based SMBs, executing Google, Meta, LinkedIn, YouTube, and Display campaigns to drive 30%+ conversion rates through funnel optimization. Reduced CPL using AI-driven bidding and real-time optimization, and improved measurement with Meta Pixel, GTM, and Conversion APIs while managing a cross-functional team of 20–25.
Digital Marketing Team Lead
Boffin Access Pvt Ltd
Mar 2018 - Dec 2021 (3 years 9 months)
Led a digital marketing team of 8 by assigning tasks and guiding execution to meet campaign goals, including social media optimization and traffic generation to client websites. Managed corporate social profiles, ran Facebook paid promotions, and supported SEO monitoring and reporting using analytics tools.
Digital Marketing Executive
Upturn Private Ltd
Jan 2016 - Feb 2018 (2 years 1 month)
Executed SEO/SMO and SEM activities including on-page optimization (keyword research, title/meta tags, internal linking, alt tags) and off-page link-building tactics. Ran lead generation and Facebook promotion campaigns, supported PPC and Google AdSense work, and created WordPress websites with SEO-focused plugins while producing analytics reports.
Digital Marketing Executive
W3d Technology
Feb 2015 - Dec 2015 (10 months)
Performed on-page and off-page SEO including keyword research, meta tag updates, internal linking, and link-building activities. Built WordPress websites using specialized plugins for SEO and supported social media optimization and marketing across platforms.
Marketing Recruiter
Pavane Solutions Inc.
Jul 2014 - Dec 2014 (5 months)
Recruited for U.S. IT consulting staffing across prime vendor requirements by screening resumes for technical and functional fit and coordinating candidate follow-ups. Managed billing discussions for 1099/W2 and supported sourcing for OPT and H1B visa profiles while maintaining recruiter databases in Excel.
Education
Degrees, certifications, and relevant coursework
Siddhartha Institute of Engineering and Technology
Bachelor of Technology (B.Tech), Electrical and Electronic Engineering
2010 - 2014
Completed a B.Tech in Electrical and Electronic Engineering at Siddhartha Institute of Engineering and Technology, Hyderabad (2010–2014).
Narayana Junior College
Intermediate (MPC), Mathematics, Physics, and Chemistry (MPC)
2008 - 2010
Completed Intermediate (MPC) at Narayana Junior College in Hyderabad (June 2008–June 2010).
S.V.A.V High School
Secondary School Certificate (SSC), General Education
Completed SSC (10th Class) at S.V.A.V High School, Rampur, Manchiryal, Telangana in 2008.
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
Skills
Interested in hiring susheel?
You can contact susheel and 90k+ other talented remote workers on Himalayas.
Message susheelGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
