Open to opportunities

Hitesh Rawal

@hiteshrawal

Message

I scale paid media lead generation through data-driven campaign optimization.

India

Message

What I'm looking for

I'm looking to lead and optimize paid media campaigns where I can scale qualified lead generation, improve CPL and CPA through testing and data-driven strategy, and collaborate closely with sales, creative, development, and SEO teams.

I've managed paid media budgets up to ₹60L+ per month across Google Ads, Meta Ads, and LinkedIn Ads for education, B2B, and lead-generation clients. At SilverXis, I grew monthly leads 514% for an international EdTech client and reduced Google Ads CPC by 36% through keyword strategy, search-term analysis, negative keywords, and competitor research.

I build full-funnel campaigns across Search, Display, Performance Max, and YouTube, using A/B testing, CRO, audience segmentation, bid optimization, and CRM reporting to improve lead quality and ROI. I've partnered with SEO, development, design, sales, and stakeholders across Dental, EdTech, Rental Services, and IT Services accounts.

Experience

Work history, roles, and key accomplishments

Senior Performance Marketing Expert

SilverXis

Apr 2024 - Jun 2026 (2 years 2 months)

Managed ₹15L+ monthly advertising budget across Google Ads campaigns, executing end-to-end campaigns for 4 clients across 6 countries. Led CRO initiatives via A/B tests, reducing CPC by 36% and boosting monthly lead generation by 514%.

Google Ads Performance Max YouTube Ads Conversion Rate Optimization A B Testing Keyword Research Landing Page Optimization Lead Generation Budget Management Stakeholder Communication

Marketing Assistant

Office Beacon

May 2023 - Jan 2024 (8 months)

Managed and optimized client product data, designed pitch decks and marketing collateral in Canva, conducted competitor website analysis, and maintained daily performance reporting.

Data Management Canva Competitive Analysis performance reporting

Associate Performance Marketing Manager

Board Infinity

Apr 2022 - Feb 2023 (10 months)

Managed ₹60L+ monthly ad spend across Google Ads, Meta Ads, and LinkedIn Ads, reducing CPA by 35% and CPL/CPA by 25% through optimization. Increased quality lead volume by 20% via A/B testing and migrated data to Zoho CRM.

Google Ads Meta Ads LinkedIn Ads A B Testing Zoho CRM Market Research Budget Management Lead Generation performance reporting

Performance Marketing Ninja

CroGeek

Jul 2021 - Mar 2022 (8 months)

Managed campaign creation, lead generation, and budget optimization across 3 client accounts, reducing cost-per-conversion by 16% through monitoring and strategic adjustments. Conducted competitor analysis and reported KPIs.

Campaign Management Lead Generation Competitive Analysis KPI Reporting