Open to opportunities

Jessica Johnson

@jessicajohnson3

Message

I am a results-driven paid media and product leader driving growth through data-driven marketing.

United States

Message

What I'm looking for

I seek a senior product or paid-media role at a fast-paced company where I can lead cross-functional teams, scale paid acquisition, improve launch processes, and drive measurable growth through data-driven marketing.

I am a results-driven marketing and product professional with 6+ years of experience in paid media, operations, and project management. I have managed $150K–$175K+ in monthly ad spend, led onboarding and launches for 68 accounts in a year, and drove a 75% increase in product launch completions in 2024.

I excel at aligning cross-functional teams, formalizing processes to accelerate timelines by 30%, and building automated reporting with Airtable and Google Sheets to surface actionable insights. I enjoy mentoring teams, improving operational workflows, and delivering measurable ROI for high-budget lead generation clients.

Experience

Work history, roles, and key accomplishments

Paid Media Lead

Einstein Industries

Jul 2024 - Apr 2025 (9 months)

Spearheaded onboarding and launch of 68 digital marketing accounts in one year, managed paid media for 25+ high-budget clients, and accelerated new launch timelines by 30% through process and tracking improvements.

Google Ads Meta Ads Paid Media Campaign Management Google Analytics Airtable

Senior Paid Media Specialist

Einstein Industries

Dec 2022 - Jul 2024 (1 year 7 months)

Owned integrated paid search and social strategy overseeing $150K+ monthly spend to drive full-funnel growth and reduce acquisition costs; led KPI-driven process improvements to scale campaign execution.

Google Ads Meta Ads Paid Search Budget Management A B Testing KPIs Reporting

Paid Media Specialist 3

Einstein Industries

Feb 2022 - Dec 2022 (10 months)

Managed high-budget VIP accounts, produced executive-level performance reporting, and piloted Google Ads features to uncover growth opportunities and improve ROI.

Google Ads performance reporting Optimization A B Testing Client Communication ROI Analysis

Paid Media Specialist 2

Einstein Industries

Sep 2021 - Feb 2022 (5 months)

Collaborated with executive and sales teams to develop tailored paid media strategies using keyword research and A/B testing, improving campaign performance and client satisfaction.

Paid Search Keyword Research A B Testing Client Strategy Google Ads Campaign Optimization Stakeholder Management

Paid Media Specialist 1

Einstein Industries

Nov 2020 - Aug 2021 (9 months)

Managed 25–30 Google Ads accounts, executed keyword research and A/B tests, and served as primary client contact to drive localized SEO and campaign improvements.

Google Ads SEO Keyword Research A B Testing Account Management Client Communication

Web Project Coordinator

Einstein Industries

Feb 2020 - Nov 2020 (9 months)

Managed multiple web projects from initiation to delivery, liaised between content and sales teams, and ensured timely deliverables met quality standards.

Project Management QA

Media Coordinator

AIG

Jan 2018 - Feb 2020 (2 years 1 month)

Managed and optimized cross-channel campaigns (Native, Display, Email), tracked lead volume and media spend, and maintained vendor relationships to ensure timely placements and accurate billing.

Display Advertising Email Marketing Vendor Management Campaign Optimization