Elizabeth Conn

I am a strategic and data-driven Performance Marketing Manager with over 10 years of experience in executing high-impact, cross-channel campaigns across paid search and social media. My proven track record in scaling user acquisition and product-led growth efforts is complemented by my expertise in creative testing, lifecycle marketing, and attribution modeling. I excel in cross-functional collaboration with Product Marketing, Sales, and Data Science teams to drive conversion, retention, and ROI throughout the customer flywheel.

In my recent role, I orchestrated multi-channel campaigns that significantly boosted user activation and revenue. I successfully increased ROAS by 97% in just four months and launched a funnel-focused Google Ads strategy that scaled revenue from $0 to $60K/month in under 90 days. My ability to create cross-functional dashboards using tools like Shopify and GA4 has allowed me to analyze lifecycle KPIs effectively, ensuring data-driven decision-making.

I have consistently delivered results throughout my career, such as driving 159% sales growth and managing budgets exceeding $1M. My commitment to performance excellence has been recognized with multiple promotions, and I am passionate about leveraging my skills to contribute to innovative marketing strategies that drive business success.

Outside of work, I enjoy spending time outdoors with my family, frequenting book clubs and trying all of the Oreo flavors.