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Aaron Santoro

@aaronsantoro

Senior paid media strategist turning performance data into scalable ROAS growth across Google Ads, paid social, and DSP platforms.

United States

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What I'm looking for

I’m looking to scale performance by owning multi-channel PPC, paid social, and DSP campaigns—using analytics to improve ROAS, reduce CPA, and partner cross-functionally to strengthen tracking and landing-page outcomes.

I’m a senior media buying professional with experience managing high-volume campaigns across Google Ads, paid social, and leading DSP platforms. I turn performance data into actionable strategy by optimizing bids, audiences, and creative to improve ROAS and reduce acquisition costs.

At System1, LLC, I owned end-to-end strategy and execution for multi-channel paid media campaigns, including Google Ads (Search, Display, YouTube) and Facebook/Instagram, TikTok, plus programmatic DSPs. I optimized daily and generated $5M revenue on $2.5M spend (2.0 ROAS), while maintaining efficient CPC and CPA. Previously at OBMEDIA, LLC, I produced $3.5M revenue on $2M spend (1.75 ROAS) by refining bid strategy, audience targeting, and creative performance across search, display, video, native, and programmatic channels.

I bring strong analytical skills and hands-on platform expertise, leveraging Google Analytics, Tableau, and internal BI reporting to uncover growth opportunities and refine targeting. I partner with creative, analytics, and engineering teams to improve campaign execution, landing page performance, and tracking accuracy, and I build structured testing roadmaps using A/B testing and experimentation. I was also selected for System1 Management Training Program, recognizing high performance and leadership potential.

Experience

Work history, roles, and key accomplishments

Paid Media Buyer

System1, LLC

Aug 2024 - Jan 2026 (1 year 5 months)

Owned end-to-end strategy and execution of multi-channel paid media campaigns across Google Ads, Facebook/Instagram, TikTok, and programmatic DSPs. Optimized bids, audiences, and creative testing to generate $5M revenue on $2.5M spend (2.0 ROAS) while maintaining efficient CPC/CPA.

Google Ads Performance Max Paid Social Creative Testing Google Analytics Tableau

Paid Media Buyer

OBMedia, LLC

Sep 2022 - May 2024 (1 year 8 months)

Managed and optimized paid campaigns across Google Ads and multiple DSPs (Yahoo DSP, Taboola, Outbrain, Zemanta), scaling performance while maintaining profitability up to $500K budgets. Produced $3.5M revenue on $2M spend (1.75 ROAS) by improving bid strategy, audience targeting, and creative performance across search, display, video, native, and programmatic channels.

Google Ads Yahoo DSP Taboola Outbrain Zemanta Bid Management Audience Targeting Keyword Research Performance Dashboards Performance Creatives

Paid Social Specialist

Hip Creative, Inc.

Aug 2021 - Sep 2022 (1 year 1 month)

Planned and executed lead-generation campaigns across Facebook/Instagram and social platforms to improve client visibility and lead volume. Optimized audience targeting, creative performance, and conversion tracking to strengthen CTR/CVR and cost efficiency, including setting up Ads Manager accounts and automation workflows to improve lead response rates.

Facebook Ads Instagram Ads Audience Targeting Conversion Tracking CTR Optimization CVR Ads Manager Practice Beacon Workflows

Virtual Sales Representative

Paychex, Inc.

Jun 2017 - Apr 2021 (3 years 10 months)

Generated new business through proactive prospecting and consultative outreach, consistently meeting or exceeding activity and revenue targets. Built and managed a high-volume pipeline while delivering payroll and HR solutions that improved trust, retention, and close rates.