Lauren Oliver

Strategically managed and optimized over $12M in annual paid social and search spend across Meta, TikTok, LinkedIn, and Google, driving full-funnel performance for multiple clients. Established scalable media strategy processes and launched new revenue-driving capabilities like influencer and affiliate marketing.

Oversaw all media activation and campaign management for over 30 clients, totaling more than $10M in annual media spend, managing departmental and client budgets. Developed departmental infrastructure and capabilities to drive media strategy, introducing new revenue-generating agency offerings such as influencer and affiliate marketing.

Managed and oversaw all paid social media placements for influencer campaigns across the agency, developing media buying strategies, implementing campaigns, and reporting insights. Developed performance tracking, analytics, and reporting insights for clients across all tactics, including paid search, programmatic, and paid social.

Managed digital media placements with annual spend exceeding $5 million across various brands and industries. Led an in-house digital media team supporting paid social, paid search, programmatic, SEO, and email campaigns.

Directed all digital media placement across the agency for paid search and programmatic display, managing a $2 million annual spend. Developed and executed digital plans for new business, utilizing market research and competitive data.

Managed marketing performance reporting and analysis from CRM data for email, newsletter, and digital media campaigns. Generated custom marketing ROI metrics and reports for senior management.

Studied business administration at the University of Florida. Gained foundational knowledge in various aspects of business, preparing for a career in marketing and related fields.