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Spencer Georgiades

@spencergeorgiades

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Senior Paid Media Manager with expertise in digital marketing strategies.

United States

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What I'm looking for

I am seeking a dynamic role that allows me to leverage my digital marketing expertise while fostering team collaboration and innovation.

I am a Senior Paid Media Manager with extensive experience in driving successful digital marketing campaigns across various platforms. Currently, I manage multi-million dollar budgets for high-profile clients such as Stitch Fix and Coach, focusing on end-to-end campaign activation and optimization. My analytical skills allow me to develop insightful performance reports and actionable recommendations that enhance campaign effectiveness.

Throughout my career, I have held various roles in paid advertising, including Paid Social Manager and Paid Social Supervisor, where I led strategies for renowned brands like General Mills and AT&T. My ability to collaborate with cross-functional teams and communicate effectively with clients has been instrumental in achieving client goals and fostering strong relationships. I am passionate about mentoring junior team members and shaping their career development, ensuring a culture of growth and learning within my teams.

Experience

Work history, roles, and key accomplishments

Current

Senior Paid Media Manager

Current

Billion Dollar Boy

Aug 2024 - Present (1 year 4 months)

Currently manages end-to-end campaign activation and optimization across Meta and TikTok for full-funnel initiatives with multi-million dollar budgets. Applies strong analytical skills to develop insightful performance reports and actionable recommendations.

Meta Ads Campaign Optimization performance reporting Client Communication Data Analysis

Paid Social Manager

Mindshare

Aug 2023 - Jun 2024 (10 months)

Drove overall paid social strategy across Meta, Pinterest, Snapchat, and TikTok to meet client goals. Collaborated with cross-functional teams to implement digital marketing campaigns (DTC).

Paid Social Meta Ads Pinterest Ads Digital Marketing

Paid Social Manager

Dropbox

Nov 2021 - Apr 2023 (1 year 5 months)

Led paid social marketing strategy for always-on product awareness and customer acquisition across Meta, LinkedIn, Pinterest, and YouTube campaigns. Collaborated with cross-functional internal/external teams to strategize, develop creative, and execute successful YouTube and Google AdWords campaigns.

Paid Social Marketing Meta Ads LinkedIn Ads Pinterest Ads YouTube Ads Google Adwords Creative Testing

Paid Social Supervisor

Havas Media Group

Mar 2021 - Sep 2021 (6 months)

Led full-funnel social strategy and implementation on over 20 Sanofi Rx brands. Demonstrated understanding of KPIs and user behavior to inform media plans, platform strategies, and channel recommendations.

Media Planning KPI Analysis User Behavior Analysis

Paid Social Supervisor

Hearts & Science

Nov 2020 - Mar 2021 (4 months)

Drove overall paid social strategy and associated tactics for AT&T, meeting monthly revenue goals and hitting pacing and sales targets. Collaborated closely with integrated media, creative, and data teams.

Paid Social Revenue Goals Sales Targets Media Integration Collaboration Data Analysis

Paid Social Manager

Wavemaker/Catalyst

Jun 2020 - Aug 2020 (2 months)

Transferred from Essence to multiple teams within WPP amid business restructuring, operating under a 60-40 workload percentage split across both agencies/clients. Managed paid social for Otsuka and Kaiser Permanente.

Paid Social Client Management

Paid Social Activation Manager

Essence Global

Jul 2019 - May 2020 (10 months)

Drove overall paid social strategy and associated tactics for Google (YouTube), working closely with integrated media, creative, and data teams. Shaped career development for junior team members through management and hands-on mentorship.

Paid Social Client Management Media Integration Data Analysis Mentorship

Associate Paid Social Activation Manager

Essence Global

Apr 2018 - Jun 2019 (1 year 2 months)

Supported paid social activation for YouTube and Bayer accounts. Assisted in driving overall paid social strategy and associated tactics to meet client goals.

Paid Social Campaign Execution Data Analysis

Social & Search Planner

Mediastorm

Jun 2017 - Apr 2018 (10 months)

Managed social and search planning for clients including Memorial Sloan Kettering Hospital, AMC Network, and CMT. Developed and executed strategies to meet client objectives.

Client Management Campaign Strategy

Associate Social & Search Planner

Mediastorm

Sep 2016 - May 2017 (8 months)

Assisted in social and search planning for clients such as Memorial Sloan Kettering Hospital and AMC Network. Supported the development and execution of digital marketing campaigns.

Search Marketing Digital Marketing