Tung Nguyen
@tungnguyen
Data-driven marketing manager scaling paid media and analytics-driven growth.
What I'm looking for
I am a data-driven marketing manager with 7+ years of experience aligning strategy and analytics across freelance, in-house, and agency roles, managing combined account budgets exceeding $1M per month and enterprise monthly budgets over $500k.
I specialize in full-funnel paid media across search, social, display, and video, and I build analytics infrastructure and automation using tools like Supermetrics, Google Analytics, Posthog (SQL), Excel (VBA/Power Pivot), and Power BI to drive measurable ROI and funnel optimization.
I partner closely with executives, product and dev teams, and external creators to coordinate multi-channel initiatives, run A/B tests and landing page experiments, and manage CRM lifecycle campaigns in HubSpot and Salesforce to improve user conversion and scale performance.
Experience
Work history, roles, and key accomplishments
Freelance Digital Marketing Manager
Freelance
Jul 2024 - Present (1 year 3 months)
Owned full-funnel paid media strategy across search, social, display and video for multiple clients, managing $1M+ combined monthly budgets and improving ROI through bid optimization, creative testing, and funnel analysis.
Senior SEM Manager
Snappr
Jan 2022 - Jul 2023 (1 year 6 months)
Led YouTube, display and paid social campaigns, optimized bidding strategies to drive volume lift, managed content creation workflows, and ran landing page A/B tests to improve funnel conversion.
Senior SEM Manager
KML Media
Jul 2021 - Jul 2022 (1 year)
Managed paid search and social for agency clients (healthcare/biotech), implemented Supermetrics for cross-channel reporting, and configured GTM with custom event tracking to improve attribution and optimization.
Digital Marketing Manager
Giblib
Nov 2020 - Mar 2021 (4 months)
Oversaw paid media strategy and agency relationships across search, display and social during peak season and planned top-of-funnel email automations in HubSpot and Mailchimp to drive user onboarding and engagement.
Junior SEM Manager
SearchLogic
Jan 2016 - Jan 2018 (2 years)
Executed performance optimizations including bidding and ad/A-B testing, expanded accounts into display, remarketing and PLAs, and delivered weekly client reports with strategic recommendations.
Quality Associate
Alexza Pharmaceuticals
Jun 2013 - Oct 2015 (2 years 4 months)
Collected and inspected device parts and materials per sampling plans, completed GMP release documentation, and performed raw material and device testing to support transition from clinical to commercial production.
Education
Degrees, certifications, and relevant coursework
University of California, Davis
Completed studies at the University of California, Davis, finishing in 2011.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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