Open to opportunities

Tung Nguyen

@tungnguyen

Message

Data-driven marketing manager scaling paid media and analytics-driven growth.

United States

Message

What I'm looking for

I seek a role leveraging paid media and analytics to scale customer acquisition, collaborate across product and exec teams, and build automated reporting and CRM-driven lifecycle programs.

I am a data-driven marketing manager with 7+ years of experience aligning strategy and analytics across freelance, in-house, and agency roles, managing combined account budgets exceeding $1M per month and enterprise monthly budgets over $500k.

I specialize in full-funnel paid media across search, social, display, and video, and I build analytics infrastructure and automation using tools like Supermetrics, Google Analytics, Posthog (SQL), Excel (VBA/Power Pivot), and Power BI to drive measurable ROI and funnel optimization.

I partner closely with executives, product and dev teams, and external creators to coordinate multi-channel initiatives, run A/B tests and landing page experiments, and manage CRM lifecycle campaigns in HubSpot and Salesforce to improve user conversion and scale performance.

Experience

Work history, roles, and key accomplishments

Current

Freelance Digital Marketing Manager

Current

Freelance

Jul 2024 - Present (1 year 3 months)

Owned full-funnel paid media strategy across search, social, display and video for multiple clients, managing $1M+ combined monthly budgets and improving ROI through bid optimization, creative testing, and funnel analysis.

Paid Media & Strategy Paid Search Paid Social Display Creative Testing Funnel Analysis Supermetrics SQL

Senior SEM Manager

Snappr

Jan 2022 - Jul 2023 (1 year 6 months)

Led YouTube, display and paid social campaigns, optimized bidding strategies to drive volume lift, managed content creation workflows, and ran landing page A/B tests to improve funnel conversion.

YouTube Ads Display Advertising Paid Social Bidding Strategies A B Testing Landing Page Optimization Competitor Research Google Optimize Project Management

Senior SEM Manager

KML Media

Jul 2021 - Jul 2022 (1 year)

Managed paid search and social for agency clients (healthcare/biotech), implemented Supermetrics for cross-channel reporting, and configured GTM with custom event tracking to improve attribution and optimization.

Paid Search Paid Social Supermetrics Google Sheets GTM Event Tracking Attribution Keyword Analysis Reporting

Digital Marketing Manager

Giblib

Nov 2020 - Mar 2021 (4 months)

Oversaw paid media strategy and agency relationships across search, display and social during peak season and planned top-of-funnel email automations in HubSpot and Mailchimp to drive user onboarding and engagement.

Paid Media & Strategy Agency Management Email Automation HubSpot Mailchimp Paid Search Display Advertising Performance Analysis

Junior SEM Manager

SearchLogic

Jan 2016 - Jan 2018 (2 years)

Executed performance optimizations including bidding and ad/A-B testing, expanded accounts into display, remarketing and PLAs, and delivered weekly client reports with strategic recommendations.

SEM A B Testing Remarketing PLA Account Expansion Paid Social

Quality Associate

Alexza Pharmaceuticals

Jun 2013 - Oct 2015 (2 years 4 months)

Collected and inspected device parts and materials per sampling plans, completed GMP release documentation, and performed raw material and device testing to support transition from clinical to commercial production.

GMP Documentation SOPs Documentation Quality Assurance Medical Device Testing