Alexander Pirela
@alexanderpirela
Digital media & paid media strategist driving ROI through data-driven campaign optimization.
United StatesWhat I'm looking for
I am a results-driven digital media professional with 4+ years of agency experience managing six-figure paid media budgets across major platforms.
I've led campaign planning, execution, tracking, and reporting for diverse B2B and B2C clients, driving measurable ROI through budget pacing, media negotiation, and A/B testing.
As an account leader, I have managed teams of coordinators, served as primary client liaison for strategic business reviews, and optimized multi-platform campaigns across Google, Bing, Meta, Pinterest, TikTok, and Snapchat.
I combine advanced Excel, SQL, Looker and Power BI skills with bilingual communication in English and Spanish to deliver data-driven insights and scalable performance improvements for ecommerce catalogs and complex accounts.
Experience
Work history, roles, and key accomplishments
Account Strategy Manager
Rithum
Nov 2023 - Jan 2025 (1 year 2 months)
Led paid media strategy and optimization for a diverse client portfolio, managing $500,000+ budgets and a team of 2–4 coordinators to meet KPIs and improve ROI across multi-platform campaigns.
Account Coordinator
Adlucent, LLC
Jan 2022 - Jul 2023 (1 year 6 months)
Managed $500,000+ campaign budgets on Google and Bing, executed A/B tests and optimizations, and prepared client-ready reports to drive revenue growth and KPI attainment.
Digital Marketing Specialist
Adlucent, LLC
Jan 2022 - Oct 2022 (9 months)
Supported paid media operations including campaign monitoring, budget pacing, and ad hoc performance analysis to inform account strategy and optimizations.
Education
Degrees, certifications, and relevant coursework
C. T. Bauer College of Business, University of Houston
Bachelor of Business Administration, Marketing
Grade: Cum Laude
Bachelor of Business Administration in Marketing, graduated Cum Laude in 2021 from the C. T. Bauer College of Business at the University of Houston.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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