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Kendall Thorneburg

@kendallthorneburg

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Paid Media Manager driving full-funnel omnichannel growth through data-driven creative and analytics.

United States

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What I'm looking for

I’m seeking a role where I can lead omnichannel paid strategies, collaborate cross-functionally, scale budgets responsibly, and drive measurable growth and creative optimization.

I am a Paid Media Manager with five years of experience building full-funnel, omnichannel growth strategies across paid social, search, and programmatic, managing media budgets up to $300M and delivering measurable ROI and brand impact.

I specialize in blending creativity with analytics to optimize creative mix, audience strategies, and budget allocation—leading initiatives that produced a 200% YoY lift in conversions, 2–4X ROAS week-over-week in peak periods, and significant reductions in CPA while scaling spend.

I partner closely with creative, influencer, product, and analytics teams to unify organic and paid strategies, implement robust tracking and dashboards, and launch scalable campaign workflows that improve decision-making and drive revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Paid Social Manager

Current

Manychat

Apr 2025 - Present (1 year 2 months)

Led global paid social strategy, scaling major Meta campaigns (Instagram Summit) and increasing conversions 200% YoY while optimizing creative, audiences, and budgets.

Meta Ads Creative Testing Audience Strategy Campaign Execution Analytics Workflow Automation

Senior Paid Media Manager

FloSports

Sep 2024 - Apr 2025 (7 months)

Developed omnichannel paid strategy across 20 sports verticals, achieving 2–4X weekly ROAS and driving 63% YoY in-platform revenue growth while reducing CPA 24%.

YouTube Ads ROAS Attribution Domo

Integrated Media Manager

Schiefer Chopshop

Aug 2023 - Aug 2024 (1 year)

Pioneered go-to-market and integrated channel strategies across SEM, paid social, display, and YouTube, managing media budgets up to $300M and improving campaign ROI via A/B testing.

SEM Paid Social Display YouTube Ads A B Testing Budget Management Campaign Optimization

Integrated Media Planner

Schiefer Chopshop

Aug 2022 - Aug 2023 (1 year)

Optimized multi-channel campaigns across social and search, built executive-facing dashboards, and executed real-time KPI-driven optimizations to improve performance.

Facebook Ads Instagram)Snapchat TikTok Google Ads Data Visualization KPIs Cross Functional Communication Instagram

Social Media Strategist

Bloodhound Marketing Group

Jul 2020 - May 2022 (1 year 10 months)

Optimized Facebook ad campaigns and influencer programs, leveraged SEO/PPC insights and tools to grow traffic and improve email and social performance for clients.

Facebook Ads SEO PPC Google Analytics SEMrush Hootsuite ActiveCampaign

Education

Degrees, certifications, and relevant coursework

University of North Carolina at Wilmington

Bachelor of Business Administration, Communication

2017 - 2021

Completed a Bachelor of Business Administration in Communication, focusing on strategic communication and media studies; coursework supported skills in digital marketing and campaign analytics.