Open to opportunities

Chris Lyles jr

@chrislylesjr

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Paid media and growth marketing leader driving scalable acquisition.

United States

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What I'm looking for

I’m seeking a growth- or performance-focused role where I can own acquisition strategy, scale paid channels, collaborate cross-functionally, and use data-driven testing to improve LTV and retention.

I am a paid media and growth marketing expert with 7+ years owning acquisition strategy and managing multimillion-dollar media budgets across B2B and consumer brands. I combine hands-on channel execution with portfolio-level thinking to optimize for LTV, retention, and sustainable growth.

At Verily (Alphabet), I managed a $5M+ annual media budget, drove 25%+ month-over-month growth in qualified leads, and led efforts that delivered a sustained 41% month-over-month increase in app installs. I translate performance data into clear, defensible recommendations for senior stakeholders and build repeatable testing frameworks that scale winning tactics.

I collaborate cross-functionally with creative, analytics, product, and operations teams to align media execution with broader business objectives, and I’m skilled in full-funnel campaign design, cohort analysis, and multi-channel optimization.

Experience

Work history, roles, and key accomplishments

Current

Multichannel Campaign Manager

Current

Verily Life Sciences LLC

Nov 2022 - Present (3 years 3 months)

Own multichannel acquisition strategy and manage a $5M+ annual media budget, driving 25%+ month-over-month growth in qualified leads and 41% month-over-month installs for the Verily Me app through testing and optimization.

Paid Search Paid Social Budget Management GA4 Adobe Analytics Tableau A B Testing

Social Media Coordinator

3M HealthCare Business Group

Apr 2022 - Aug 2022 (4 months)

Led integrated social strategy across Meta, LinkedIn, X, and TikTok for U.S. and Canada healthcare brands, improving cost efficiency by 18% through content testing and performance-driven optimization.

LinkedIn Ads TikTok Business Center Performance Optimization

Social Media Specialist

Aletheia Marketing and Media LLC

Jul 2021 - Apr 2022 (9 months)

Owned paid social execution for B2C and B2B clients with budgets up to $750K, improving client performance by an average 22% year-over-year through targeting, bidding, and creative optimization.

Paid Social Budget Management Reporting Client Management CRO

Social Media Manager

National Resource Center for The First-Year Experience

Aug 2018 - May 2020 (1 year 9 months)

Led digital content and social strategy, growing engagement and followers by 44% over two years while managing a creative team and overseeing paid promotions aligned to academic calendars.

Social Strategy Team Management Content Production Messaging Frameworks Audience Growth Analytics

Education

Degrees, certifications, and relevant coursework

University of South Carolina

Bachelor of Science, Sport and Entertainment Management

Completed a Bachelor of Science in Sport and Entertainment Management at the University of South Carolina, focusing on management principles applied to sport and entertainment industries.