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Lead paid media strategy across approximately 25 healthcare and professional services clients, managing approximately $180K in monthly advertising spend. Delivered measurable improvements including scaling ROAS from 1.5x to 5x and reducing CPA for a plastic surgery practice.

Managed and optimized multi-channel advertising campaigns across Google Search, Shopping, Display, and YouTube during a high-priority agency transition. Improved campaign scalability by managing Feedonomics integrations across Google Merchant Center and Amazon advertising ecosystems.

Managed global paid acquisition programs with advertising budgets exceeding $1M per month across Google Display and YouTube campaigns. Improved acquisition efficiency by reducing cost per acquisition by 10% through audience segmentation and testing strategies.

Managed paid search programs for more than 30 client accounts across Google Ads and Microsoft Ads, developing strategies focused on lead generation and business growth. Built marketing reporting frameworks using GA4, Google Tag Manager, and Google Analytics.

Managed paid social campaigns for more than 12 healthcare organizations, supporting patient acquisition initiatives through audience strategy and campaign optimization. Developed performance reporting and strategic recommendations to improve client understanding of campaign effectiveness.

Managed a 25-person digital production organization spanning Content, Graphic Design, Operations, Domains, Revisions, Organic Social Media, and Data teams. Redesigned production workflows that reduced project turnaround time from 21 days to 8 days while directing production operations supporting up to 40 SEO landing pages per day.

Completed the Google Ads Nanodegree program, covering advanced Google Ads strategies and techniques.