I’m a marketing strategist and award-winning copywriter with over 10 years of experience turning creative ideas into measurable business growth. My work spans growth and performance marketing, brand strategy, content, customer acquisition and retention across technology, e-commerce, healthcare and consumer brands.
Throughout my career, I’ve worked on campaigns for global and regional brands, including Safaricom, Kenya’s leading telecommunications provider, and Johnnie Walker, the global Scotch whisky brand. At Bean Interactive, I contributed to campaigns for Safaricom’s FREE YOUTUBE initiative, which generated over 509,000 subscriptions and KES 98.7 million in revenue in just 45 days, exceeding its target by 12%.
As Senior Marketing Manager at SafiKing, an on-demand laundry and home-cleaning service, I led marketing strategy, brand development, app growth and customer retention. My work contributed to a 37% increase in repeat usage and a 16% reduction in day-30 customer churn. I’ve also supported growth initiatives for MyDawa, an online pharmacy and digital healthcare platform, contributing to campaigns that achieved a 450% return on ad spend.
My approach combines creative storytelling with data, customer insights and technology. I enjoy developing effective messaging, testing ideas, improving customer journeys and building marketing systems that help businesses scale. I also use AI tools to strengthen creative development and improve efficiency without losing the human insight that makes marketing resonate.
I hold a degree in Communication, have completed professional training in data analytics and am pursuing a Master’s in Strategic Marketing. Outside work, I enjoy gaming, discovering good food and music, taking road trips and exploring new ideas in technology and creativity.
I’m interested in opportunities where I can combine strategic thinking with hands-on execution, lead ambitious growth initiatives and help businesses build stronger brands and lasting customer relationships.
