Open to opportunities

Denny Kimani

@dennykimani

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Brand Builder | Growth Strategist | Marketing Leader

Kenya

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What I'm looking for

I am looking for a dynamic role that fosters creativity and strategic growth, where I can leverage my marketing expertise to drive impactful results.

I am a seasoned marketing professional with over 11 years of experience in marketing and business development across the Telecommunications and FMCG sectors, including 9 years at Safaricom PLC. My expertise lies in brand management and project execution, where I excel at aligning strategies with market needs and stakeholder expectations.

Throughout my career, I have demonstrated a proven track record of enhancing brand performance through data-driven insights. I am adept at working with diverse teams to create impactful marketing campaigns that drive growth. My recent role as a Senior Marketing Manager involved developing strategies that significantly increased customer engagement and revenue, showcasing my ability to lead and innovate in competitive markets.

Experience

Work history, roles, and key accomplishments

Performance Marketing Specialist - HVC

Safaricom PLC

Sep 2023 - Aug 2024 (11 months)

-Led FY2024 HVC strategy, driving 13% growth to 5.9M users and 10% revenue lift to Kes 6.2B/month.
-Boosted brand love by 7% to 60% via go-to-market execution.
-Enhanced product/digital UX to hit NPS target of 60.
-Managed agencies to align campaigns with business goals.

Performance Marketing Specialist - SME

Safaricom plc

Mar 2022 - Oct 2023 (1 year 7 months)

-Drove 35% data growth and 14% customer increase to 490K via SME strategy and partnerships with Huawei/Transsion, generating Kes 3.4B annually.
-Managed Kes 20M budget efficiently, meeting acquisition goals.
-Led GTM efforts across product dev, content, and launches with strong comms support.

Senior Marketing Officer - Home Segment

Safaricom plc

Oct 2018 - Mar 2022 (3 years 5 months)

-Led Safaricom Home Fibre brand strategy, driving 40% growth to 5.2M connections and 35.6% market share in 2022.
-Used Qlik Sense insights to boost decisions and campaign performance.
-Optimized spend with a 60:40 media rule, maximizing ROI and delivering standout campaigns like #FeelsGoodToBeHome, with #BringMenHome trending #1 organically.

Senior Marketing Officer - Youth Segment

Safaricom plc

Sep 2015 - Jan 2020 (4 years 4 months)

-Launched BLAZE, Safaricom’s youth network, surpassing acquisition targets by 20% with 1.2M users in year one.
-Boosted brand love by 8pts to 50% and NPS by 5pts to 58 through targeted youth campaigns.
-Led creative direction and execution to drive engagement and strengthen brand positioning.