OE
Open to opportunities

Okinyo Elizabeth

@okinyoelizabeth

Results-driven marketing professional with expertise in strategic initiatives.

Kenya

What I'm looking for

I am looking for a remote role that focuses on strategic marketing and brand management, where I can leverage my extensive experience to drive business growth and enhance brand visibility.

I am a results-driven marketing professional with over two decades of experience in leading strategic marketing initiatives, brand management, and multi-channel campaigns. My proven expertise lies in developing and executing marketing strategies that drive revenue growth, enhance brand visibility, and improve customer engagement. I have successfully led corporate rebranding efforts and managed high-impact promotional campaigns, significantly increasing market penetration and customer acquisition.

Throughout my career, I have demonstrated my ability to adapt to changing environments, such as managing remote marketing operations during COVID-19. I implemented virtual campaigns and digital engagement strategies that sustained business growth. I am passionate about leveraging my extensive experience in strategic marketing, brand management, and business development to contribute to a forward-thinking organization.

Experience

Work history, roles, and key accomplishments

MS
Current

Marketing and Member Outreach Manager

Mwalimu National D.T SACCO

Aug 2017 - Present (7 years 10 months)

Designed and implemented marketing strategies that increased brand visibility and member acquisition. Established a sales reporting system that improved performance and led digital marketing initiatives during COVID-19, contributing to a significant increase in online transactions.

K(

Deputy Brand Manager

Kenya Union of Savings and Credit Cooperatives (KUSCCO)

Dec 2006 - Aug 2017 (10 years 8 months)

Led market research and developed branding strategies that improved brand identity and customer engagement. Managed branding projects and represented the organization in key stakeholder forums, exceeding sales targets.

Education

Degrees, certifications, and relevant coursework

Daystar University logoDU

Daystar University

Master of Business Administration, Business Administration

2020 -

Kenya Methodist University logoKU

Kenya Methodist University

Bachelor of Business Administration, Business Administration

2011 - 2015

K(

Kenya Union of Savings and Credit Cooperatives (KUSCCO)

Diploma in Sales and Marketing Management, Sales and Marketing Management

1997 - 1998

The Chartered Institute of Marketing logoTM

The Chartered Institute of Marketing

Diploma in Mastering Metrics & Award in Digital Strategy, Digital Strategy

2016 -

Kenya Methodist University logoKU

Kenya Methodist University

Diploma in Business Management, Business Management

2010 - 2012

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Okinyo Elizabeth - Marketing and Member Outreach Manager - Mwalimu National D.T SACCO | Himalayas