Okinyo Elizabeth
@okinyoelizabeth
Results-driven marketing professional with expertise in strategic initiatives.
What I'm looking for
I am a results-driven marketing professional with over two decades of experience in leading strategic marketing initiatives, brand management, and multi-channel campaigns. My proven expertise lies in developing and executing marketing strategies that drive revenue growth, enhance brand visibility, and improve customer engagement. I have successfully led corporate rebranding efforts and managed high-impact promotional campaigns, significantly increasing market penetration and customer acquisition.
Throughout my career, I have demonstrated my ability to adapt to changing environments, such as managing remote marketing operations during COVID-19. I implemented virtual campaigns and digital engagement strategies that sustained business growth. I am passionate about leveraging my extensive experience in strategic marketing, brand management, and business development to contribute to a forward-thinking organization.
Experience
Work history, roles, and key accomplishments
Marketing and Member Outreach Manager
Mwalimu National D.T SACCO
Aug 2017 - Present (7 years 10 months)
Designed and implemented marketing strategies that increased brand visibility and member acquisition. Established a sales reporting system that improved performance and led digital marketing initiatives during COVID-19, contributing to a significant increase in online transactions.
Deputy Brand Manager
Kenya Union of Savings and Credit Cooperatives (KUSCCO)
Dec 2006 - Aug 2017 (10 years 8 months)
Led market research and developed branding strategies that improved brand identity and customer engagement. Managed branding projects and represented the organization in key stakeholder forums, exceeding sales targets.
Customer Care/Service Representative
Royal Media Services
Sep 2004 - Jun 2007 (2 years 9 months)
Provided customer support via phone and email, achieving a high resolution rate for inquiries. Contributed to revenue growth through upselling and maintained accurate customer records to enhance service delivery.
Customer Care/Service Representative
Nation Media Group
Dec 2003 - Jul 2004 (7 months)
Handled customer inquiries and complaints efficiently, contributing to improved customer satisfaction. Processed sales orders and maintained accurate records, enhancing operational efficiency.
Education
Degrees, certifications, and relevant coursework
Daystar University
Master of Business Administration, Business Administration
2020 -
Kenya Methodist University
Bachelor of Business Administration, Business Administration
2011 - 2015
Kenya Union of Savings and Credit Cooperatives (KUSCCO)
Diploma in Sales and Marketing Management, Sales and Marketing Management
1997 - 1998
The Chartered Institute of Marketing
Diploma in Mastering Metrics & Award in Digital Strategy, Digital Strategy
2016 -
Kenya Methodist University
Diploma in Business Management, Business Management
2010 - 2012
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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