Open to opportunities

Angelica Lumumba

@angelicalumumba

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I build research-led brand, content, and social media strategies that turn audience insights into growth.

Kenya

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What I'm looking for

I'm seeking an opportunity to help a company make better marketing decisions through research, creativity, and strategic thinking while continuing to grow in digital strategy, SEO, AI-assisted marketing, and content creation.

I've developed research-led marketing strategies for travel, hospitality, technology, and consumer brands, turning audience research, market insights, and competitor analysis into positioning, campaigns, and content plans.

At Flourish & Co, I created content calendars, tailored messages to customer segments, built interactive social campaigns and promotional offers, and designed the company logo to support a recognizable visual identity. My work also gave me direct-to-consumer marketing and social customer-care exposure.

I'm continuing to build my marketing practice through HubSpot social media marketing learning, AI-powered research and content workflows, and independent projects such as Dr Pepper's “Share the Moment” strategy and a laptop retail brand marketing strategy.

Experience

Work history, roles, and key accomplishments

Sales and Marketing

Flourish & Co

Jan 2024 - Dec 2025 (1 year 11 months)

Developed content calendars and used audience insights to tailor marketing messages, increasing customer engagement through interactive campaigns and promotional offers. Created the company logo and supported customer acquisition and retention efforts.

Audience Insights Social Media Campaigns Branding Digital Marketing Customer Engagement