Open to opportunities

Karugi Njiru

@karuginjiru

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Communication & Marketing Pro | Digital Strategy | Outreach | Social Impact & Growth-Focused.

Kenya

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What I'm looking for

Looking for a remote role where I can use my skills in communication, digital strategy, and outreach to support purpose-driven organizations. I’m drawn to teams working in humanitarian, migration, or development sectors especially roles involving content, partnerships, or stakeholder engagement.

I’m a communications and digital marketing specialist with 5+ years of experience helping brands and mission-driven organizations grow through strategy, storytelling, and outreach. My career has evolved from tactical content creation and campaign execution to strategic planning, brand building, and institutional engagement.

I began by supporting SMEs and solopreneurs, then moved into larger-scale campaigns, team leadership, and cross-functional marketing with brands like Manukato where I led campaigns that grew online sales by over 40%. I’ve built digital funnels, developed multi-channel content, and crafted messaging that connects with both consumers and donors.

Lately, I’ve been shifting toward impact-driven communication roles in global development, migration, and advocacy. I enjoy building systems that make messaging more effective whether it’s a campaign calendar, a donor CRM flow, or a capacity-building proposal. I’m especially drawn to remote roles that combine purpose, creativity, and measurable results across sectors like humanitarian work, ethical tech, or public education.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Manager

Current

TrioG Communications

Jan 2023 - Present (2 years 7 months)

Led brand strategy and digital growth for multiple clients, including fragrance brand Manukato Scents, growing monthly sales by 40% through targeted campaigns and influencer partnerships. Developed and executed full-funnel campaigns across Facebook, Instagram, and Google, managing digital ad budgets, content calendars, and performance reporting.

Brand Strategy Brand Partnerships performance reporting Media Planning Campaign Tracking

Current

Brand & Marketing Lead

Current

Manukato Scents

Jan 2022 - Present (3 years 7 months)

Built the brand from the ground up, including defining tone of voice, visual identity, and digital presence. Designed marketing strategies across email, social, and influencer campaigns, growing the customer base by 300% in 18 months.

Brand Identity Digital Presence Email Marketing Social Media Marketing Product Development Team Management Pricing Strategy

Freelance Digital Strategist

Various Clients

Jan 2020 - Dec 2022 (2 years 11 months)

Supported SMEs and solopreneurs in East Africa with brand development, marketing plans, and social media execution. Developed content strategies, marketing funnels, and CRM campaigns to drive customer acquisition and retention.

Brand Development Marketing Planning Content Strategy Customer Acquisition Customer Retention

Education

Degrees, certifications, and relevant coursework

Aga Khan University (AKU)

Master of Arts, Strategic Communication

Currently admitted to the Master of Arts program in Strategic Communication. This program focuses on advanced strategies in communication, preparing for leadership roles in the field.

Daystar University

Bachelor of Arts, Communication and Media Studies

2006 - 2010

Studied Communication and Media Studies, gaining foundational knowledge in media, communication theories, and strategic messaging. Developed skills in various aspects of communication relevant to modern media landscapes.