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KN@karuginjiru
Communication & Marketing Pro | Digital Strategy | Outreach | Social Impact & Growth-Focused.
KenyaLooking for a remote role where I can use my skills in communication, digital strategy, and outreach to support purpose-driven organizations. I’m drawn to teams working in humanitarian, migration, or development sectors especially roles involving content, partnerships, or stakeholder engagement.
I’m a communications and digital marketing specialist with 5+ years of experience helping brands and mission-driven organizations grow through strategy, storytelling, and outreach. My career has evolved from tactical content creation and campaign execution to strategic planning, brand building, and institutional engagement.
I began by supporting SMEs and solopreneurs, then moved into larger-scale campaigns, team leadership, and cross-functional marketing with brands like Manukato where I led campaigns that grew online sales by over 40%. I’ve built digital funnels, developed multi-channel content, and crafted messaging that connects with both consumers and donors.
Lately, I’ve been shifting toward impact-driven communication roles in global development, migration, and advocacy. I enjoy building systems that make messaging more effective whether it’s a campaign calendar, a donor CRM flow, or a capacity-building proposal. I’m especially drawn to remote roles that combine purpose, creativity, and measurable results across sectors like humanitarian work, ethical tech, or public education.
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
Work history, roles, and key accomplishments
TrioG Communications
Jan 2023 - Present (2 years 10 months)
Led brand strategy and digital growth for multiple clients, including fragrance brand Manukato Scents, growing monthly sales by 40% through targeted campaigns and influencer partnerships. Developed and executed full-funnel campaigns across Facebook, Instagram, and Google, managing digital ad budgets, content calendars, and performance reporting.
Manukato Scents
Jan 2022 - Present (3 years 10 months)
Built the brand from the ground up, including defining tone of voice, visual identity, and digital presence. Designed marketing strategies across email, social, and influencer campaigns, growing the customer base by 300% in 18 months.
Various Clients
Jan 2020 - Dec 2022 (2 years 11 months)
Supported SMEs and solopreneurs in East Africa with brand development, marketing plans, and social media execution. Developed content strategies, marketing funnels, and CRM campaigns to drive customer acquisition and retention.
Degrees, certifications, and relevant coursework
AAMaster of Arts, Strategic Communication
Currently admitted to the Master of Arts program in Strategic Communication. This program focuses on advanced strategies in communication, preparing for leadership roles in the field.
Bachelor of Arts, Communication and Media Studies
2006 - 2010
Studied Communication and Media Studies, gaining foundational knowledge in media, communication theories, and strategic messaging. Developed skills in various aspects of communication relevant to modern media landscapes.
Software and tools used professionally
KenyaYou can contact Karugi and 90k+ other talented remote workers on Himalayas.
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