Open to opportunities

Judy Kikata Gitonga

@judykikata

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Visionary marketing leader empowering brands and driving growth.

Kenya

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What I'm looking for

I am seeking a dynamic role that fosters innovation and collaboration, with opportunities for growth and impactful marketing strategies.

I am a visionary marketing and partnerships leader with a proven track record of empowering brands and driving growth across diverse markets. My experience spans launching products in South Africa, Uganda, and Tanzania, where I achieved significant market penetration. At AZA Finance, I developed a referral program that generated $9M in new transaction volume within a month, showcasing my ability to leverage existing customer relationships for substantial revenue growth.

Throughout my career, I have been recognized for my thought leadership, delivering keynote speeches at industry events such as Biotech Atelier 2022. I excel in digital marketing innovation, having driven a 4x increase in customer acquisition through advanced campaigns. My strategic partnerships have not only enhanced market positioning but also resulted in sustained business impact. I am passionate about collaborating with teams to create integrated marketing strategies that resonate with target audiences and foster brand loyalty.

Experience

Work history, roles, and key accomplishments

Marketing and Partnerships Manager

GH Solutions AB

Feb 2022 - Jun 2023 (1 year 4 months)

Developed and executed marketing strategies to enhance customer engagement and expand market presence. Launched products in South Africa and Tanzania, driving significant growth through integrated campaigns and strategic partnerships.

Marketing Strategy PPC Social Media Brand Development Customer Acquisition Team Leadership

Product Marketing Manager

Money Africa Group

Oct 2021 - Jan 2022 (3 months)

Managed day-to-day marketing operations including campaign optimization and social media strategy. Developed community engagement initiatives and gathered market intelligence to enhance brand positioning.

Campaign Management Social Media Strategy Market Intelligence Digital Marketing

Global Marketing Manager

AZA Finance

May 2019 - Oct 2021 (2 years 5 months)

Oversaw marketing strategies for user growth and retention in the EMEA region. Developed a referral program that generated $9M in new transaction volume and launched products in various markets.

Marketing Strategy Referral Programs

Marketing & Brand Manager

PRC

Mar 2018 - Sep 2018 (6 months)

Designed and executed marketing strategies, enhancing digital presence and brand engagement. Led efforts in localization and market expansion initiatives.

Marketing Strategy Digital Marketing Brand Management Social Media Market Research

News Video Editor

Standard Group Ltd

Feb 2012 - May 2015 (3 years 3 months)

Edited and produced news stories, ensuring compliance with ethical standards. Coordinated with newsroom colleagues to prioritize news coverage.

Video Editing Team Coordination Time Management

Education

Degrees, certifications, and relevant coursework

Digital Marketing Institute

Diploma, Digital Marketing

2021 - 2021

Diploma in Digital Marketing, covering essential digital marketing strategies, tools, and techniques to enhance online presence and engagement.

Google Kenya

Certification, Digital Marketing

2018 - 2018

Completed a short course on Google for Business, focusing on leveraging Google tools for business growth and online marketing.

Facebook

Certification, Digital Marketing

2017 - 2017

Participated in Social Media for Business training, learning effective strategies for utilizing social media platforms for marketing and brand engagement.