Open to opportunities

Nsimbi Joshua

@nsimbijoshua

Message

I am a data-driven growth marketer specializing in performance marketing and digital strategy.

Kenya

Message

What I'm looking for

I seek a remote, data-driven Growth Marketer role where I can own performance campaigns, optimize budgets and customer journeys, collaborate cross-functionally, and drive measurable user and revenue growth.

I am a growth marketer with over eight years of experience building and scaling digital programs for B2B and B2C clients. I have managed substantial digital advertising budgets, consistently outperformed KPIs across key accounts, and grew an in-house media app from 150,000 to 387,000 active monthly users while reducing churn.

I excel at remote campaign management, customer-journey optimization and cross-functional product marketing, using tools like Jira, Miro and Monday.com to deliver measurable results. My work has driven 25%+ marketing ROI improvements, large lead uplifts and direct sales growth through multi-channel media buying and data-driven strategy.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing & CX Lead

Current

Ethos Creative SMC Ltd.

Feb 2024 - Present (2 years 4 months)

Optimized customer journeys and attribution models for key clients, increasing marketing ROI by 25% and driving 500+ qualified leads for a B2B client in one quarter. Managed end-to-end multi-channel media buys that contributed to 300+ online orders and improved campaign CPA across Meta, Google and TikTok.

Performance Marketing Meta Ads Google Ads LinkedIn Ads Campaign Management Analytics

Product Manager - Marketing

Vision Group

Jun 2020 - Jan 2024 (3 years 7 months)

Restructured digital advertising processes to increase efficiency by 60% and reduce spend wastage by 30%. Grew the VIDE app monthly active users from 150,000 to 387,000 and cut churn by 15% through targeted acquisition and retention campaigns.

Growth Marketing User Acquisition Retention Mobile Analytics A B Testing Roadmapping Firebase Amplitude

Digital and Communications Officer

Makerere Joint AIDS Program

Apr 2021 - Sep 2021 (5 months)

Revitalized digital communications to increase brand adoption and awareness by 120% and staff participation by 30%. Designed end-to-end digital journeys for projects that achieved 70% engagement and 40% signup rates for donor training programs.

Digital Communication Content Strategy Data Analysis Campaign Management Social Media Stakeholder Engagement

Digital Manager

Next Media Services

Jul 2020 - Mar 2021 (8 months)

Orchestrated ten high-impact digital campaigns that increased online brand engagement by 40% for Century Bottling - Coca-Cola. Improved content creation turnaround by 40% and reduced error rates by 70% through process optimization and streamlined feedback loops.

Content Strategy Trend Analysis Social Media Process Optimization Campaign Management