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Nsimbi Joshua

@nsimbijoshua

I am a data-driven growth marketer specializing in performance marketing and digital strategy.

Kenya
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What I'm looking for

I seek a remote, data-driven Growth Marketer role where I can own performance campaigns, optimize budgets and customer journeys, collaborate cross-functionally, and drive measurable user and revenue growth.

I am a growth marketer with over eight years of experience building and scaling digital programs for B2B and B2C clients. I have managed substantial digital advertising budgets, consistently outperformed KPIs across key accounts, and grew an in-house media app from 150,000 to 387,000 active monthly users while reducing churn.

I excel at remote campaign management, customer-journey optimization and cross-functional product marketing, using tools like Jira, Miro and Monday.com to deliver measurable results. My work has driven 25%+ marketing ROI improvements, large lead uplifts and direct sales growth through multi-channel media buying and data-driven strategy.

Experience

Work history, roles, and key accomplishments

EL
Current

Performance Marketing & CX Lead

Ethos Creative SMC Ltd.

Feb 2024 - Present (1 year 7 months)

Optimized customer journeys and attribution models for key clients, increasing marketing ROI by 25% and driving 500+ qualified leads for a B2B client in one quarter. Managed end-to-end multi-channel media buys that contributed to 300+ online orders and improved campaign CPA across Meta, Google and TikTok.

NS

Digital Manager

Next Media Services

Jul 2020 - Mar 2021 (8 months)

Orchestrated ten high-impact digital campaigns that increased online brand engagement by 40% for Century Bottling - Coca-Cola. Improved content creation turnaround by 40% and reduced error rates by 70% through process optimization and streamlined feedback loops.

Education

Degrees, certifications, and relevant coursework

Makerere University logoMU

Makerere University

Bachelor of Software Engineering, Software Engineering

Completed a Bachelor of Software Engineering at Makerere University in Kampala, Uganda.

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Nsimbi Joshua - Performance Marketing & CX Lead - Ethos Creative SMC Ltd. | Himalayas