Open to opportunities

Rachael Mutisya

@rachaelmutisya

Communications and marketing leader driving brand growth and revenue through strategic digital and traditional channels.

Kenya

Message

What I'm looking for

I seek a strategic marketing or communications role where I can lead integrated campaigns, build brands, mentor teams, and use data-driven insights to drive revenue and impact.

I am a communications and marketing professional with 7+ years of experience building brand visibility, driving bookings and revenue, and managing integrated campaigns across sectors including research, finance, legal, hospitality and commerce. I develop and execute strategic marketing and communications plans, lead teams, build partnerships with agencies, and produce high-impact content across digital and traditional channels.

I have a proven track record in program and event management, fundraising support, and performance optimization—exceeding targets such as fundraising goals and student registrations—while leveraging analytics and market insights to improve ROI and engagement. I am a self-starter who collaborates with cross-cultural stakeholders to deliver consistent brand messaging and measurable business results.

Experience

Work history, roles, and key accomplishments

Current

Brand & Trade Marketing Manager

Current

Fairmont Mount Kenya Safari Club

Jul 2025 - Present (3 months)

Developed and implemented integrated marketing strategies to build brand awareness and drive bookings for a 5-star resort, producing 10+ content pieces monthly and improving campaign ROI by at least 15% year-over-year.

Brand Strategy Trade Marketing Content Creation Partnership Management Digital Marketing Performance Tracking Team Collaboration

Marketing and Programs Consultant

ILI - South African Centre for Excellence

Apr 2025 - Jun 2025 (2 months)

Provided strategic communications and marketing advisory services, coordinating 15+ monthly training sessions and producing 20+ content pieces monthly to reach 5,000+ professionals with 98% participant satisfaction.

Program Coordination Digital Marketing Content Production Social Media Management Reporting Logistics

Communications Fellow

Mpala Research Centre

Aug 2023 - Aug 2024 (1 year)

Implemented a one-year communications plan, produced multimedia content and coordinated 13 events, and supported a fundraising campaign that exceeded a $72,000 target for graduate scholarships.

Communications Strategy Content Production Event Coordination Fundraising Communications Media Relations Internal Systems Stakeholder Engagement Copywriting

Sales and Marketing Manager

Imperial College of Medical and Health Sciences

Mar 2023 - Jul 2023 (4 months)

Led sales and marketing for a private medical training college, surpassing admission targets by 15% and coaching a sales team to register 272 new students in a single intake.

Sales Strategy Marketing Management Team Leadership Market Research A B Testing Brand Consistency Media Relations Performance Tracking

Digital Marketing Manager

Craddle

Nov 2021 - Apr 2023 (1 year 5 months)

Led marketing programs for a B2B e-commerce startup across 8 African countries, improving customer loyalty by 42% and boosting conversion rates by 40% through SEO and engagement optimization.

Digital Marketing SEO Conversion Rate Optimization Content Strategy Analytics Vendor Management

Sales and Marketing Manager

Solar Rays Energy Sacco

Feb 2019 - Oct 2021 (2 years 8 months)

Built the marketing function from inception, launched a website that increased traffic 200%, managed a Ksh.14M budget and delivered Ksh.9,000,000 in sales in the first year while leading a regional marketing team.

Brand Development Budget Management Campaign Management Team Leadership Event Marketing Product Launches ROI Optimization

Administrative Assistant

Medina Palms

Nov 2017 - Aug 2018 (9 months)

Supported front office and marketing operations for an eco-tourism property, reducing manual errors by 80% through a new communication platform and maintaining marketing collateral.

Office Administration Marketing Support Process Improvement Scheduling Customer Service Communication Collateral Management

Front Desk Agent

Vittoria Suites

Oct 2015 - Dec 2016 (1 year 2 months)

Provided guest services and front desk operations, achieving 96% customer satisfaction and improving front office efficiency by 60%.

Guest Service Customer Satisfaction Communication Relationship Building Inventory Management Hospitality

Education

Degrees, certifications, and relevant coursework

United States International University-Africa

Master of Business Administration, Marketing

2018 - 2021

Completed a Master of Business Administration with a marketing specialization focused on strategic marketing and communications from 2018 to 2021.

United States International University-Africa

Bachelor of Science, Hotel and Restaurant Management

2011 - 2015

Earned a Bachelor of Science in Hotel and Restaurant Management, covering hospitality operations, service management, and related practical skills from 2011 to 2015.