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@rachaelmutisya
Communications and marketing leader driving brand growth and revenue through strategic digital and traditional channels.
I am a communications and marketing professional with 7+ years of experience building brand visibility, driving bookings and revenue, and managing integrated campaigns across sectors including research, finance, legal, hospitality and commerce. I develop and execute strategic marketing and communications plans, lead teams, build partnerships with agencies, and produce high-impact content across digital and traditional channels.
I have a proven track record in program and event management, fundraising support, and performance optimization—exceeding targets such as fundraising goals and student registrations—while leveraging analytics and market insights to improve ROI and engagement. I am a self-starter who collaborates with cross-cultural stakeholders to deliver consistent brand messaging and measurable business results.
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Work history, roles, and key accomplishments
Fairmont Mount Kenya Safari Club
Jul 2025 - Present (4 months)
Developed and implemented integrated marketing strategies to build brand awareness and drive bookings for a 5-star resort, producing 10+ content pieces monthly and improving campaign ROI by at least 15% year-over-year.
ILI - South African Centre for Excellence
Apr 2025 - Jun 2025 (2 months)
Provided strategic communications and marketing advisory services, coordinating 15+ monthly training sessions and producing 20+ content pieces monthly to reach 5,000+ professionals with 98% participant satisfaction.
Mpala Research Centre
Aug 2023 - Aug 2024 (1 year)
Implemented a one-year communications plan, produced multimedia content and coordinated 13 events, and supported a fundraising campaign that exceeded a $72,000 target for graduate scholarships.
Imperial College of Medical and Health Sciences
Mar 2023 - Jul 2023 (4 months)
Led sales and marketing for a private medical training college, surpassing admission targets by 15% and coaching a sales team to register 272 new students in a single intake.
Craddle
Nov 2021 - Apr 2023 (1 year 5 months)
Led marketing programs for a B2B e-commerce startup across 8 African countries, improving customer loyalty by 42% and boosting conversion rates by 40% through SEO and engagement optimization.
Solar Rays Energy Sacco
Feb 2019 - Oct 2021 (2 years 8 months)
Built the marketing function from inception, launched a website that increased traffic 200%, managed a Ksh.14M budget and delivered Ksh.9,000,000 in sales in the first year while leading a regional marketing team.
Medina Palms
Nov 2017 - Aug 2018 (9 months)
Supported front office and marketing operations for an eco-tourism property, reducing manual errors by 80% through a new communication platform and maintaining marketing collateral.
Vittoria Suites
Oct 2015 - Dec 2016 (1 year 2 months)
Provided guest services and front desk operations, achieving 96% customer satisfaction and improving front office efficiency by 60%.
Degrees, certifications, and relevant coursework
Master of Business Administration, Marketing
2018 - 2021
Completed a Master of Business Administration with a marketing specialization focused on strategic marketing and communications from 2018 to 2021.
Bachelor of Science, Hotel and Restaurant Management
2011 - 2015
Earned a Bachelor of Science in Hotel and Restaurant Management, covering hospitality operations, service management, and related practical skills from 2011 to 2015.
Software and tools used professionally
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