Jude Gaya

With over 20 years of experience in Marketing, Communications, Branding and Media, I am a results-driven professional known for driving impactful strategies that enhance brand visibility, stakeholder engagement and business growth. I specialise in data and AI-driven communications, strategic marketing and high-level stakeholder management across private and public sectors in Kenya, East Africa and sub-Saharan Africa.

Currently, I serve as the Deputy GM - Marketing, Branding & Communications at LifeCare Hospitals, a leading regional multi-specialty healthcare provider. In this role, I spearhead the hospital group’s marketing, branding and communication strategy, oversee multi-brand correspondence, digital engagement and performance monitoring. I have played a pivotal role in launching two new LifeCare units, including the LifeCare Institute of Medical Sciences (LIMS), reinforcing the organisation’s position as a healthcare leader.

My expertise extends to AI-enhanced communication, crisis management and strategic storytelling, ensuring brand consistency and reputation management across multiple platforms. I have successfully led high-level client, partner and stakeholder engagements, fostering relationships that drive business expansion. My background also includes editorial leadership and media management, allowing me to craft compelling narratives that align with corporate objectives.

Previously, I have held leadership roles in media, advertising, business development and marketing, where I developed high-impact campaigns, built strong brand identities and implemented performance-driven communication strategies. My experience managing diverse teams and overseeing large-scale marketing initiatives has enabled me to navigate complex markets, optimise brand positioning and execute data-driven marketing strategies.

I am passionate about innovation, digital transformation and leveraging AI to enhance communications and marketing efficiencies. My ability to align marketing strategies with business goals, coupled with my strong leadership and problem-solving skills, makes me a valuable asset to any organisation looking to strengthen its market presence and build lasting brand equity.