Open to opportunities

Diana Mwende

@dianamwende1

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Driven marketing leader with over 10 years of experience.

Kenya

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What I'm looking for

I am looking for a senior marketing role that fosters innovation and growth.

I am a driven marketing and communications leader with over 10 years of experience across East African and global markets. I have strategically delivered impactful marketing solutions and brand strategies, achieving double-digit revenue growth and launching over 15 successful products tailored to market needs. My expertise includes managing budgets exceeding $900K and leading cross-functional teams in high-stakes environments to boost revenue and foster innovation.

Throughout my career, I have spearheaded campaigns that consistently achieved a 5x ROI on regional marketing efforts. I am passionate about leveraging my skills in a senior marketing role to drive sustainable growth and market expansion. I thrive in dynamic teams with a strategic vision, and I am keen to contribute in a remote or hybrid work setting.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Communication Manager

Current

d.light Ltd.

Oct 2022 - Present (2 years 8 months)

Led multi-country marketing campaigns achieving a 5x ROI, enhanced operational efficiencies, and improved customer retention by 30%. Developed a global communication strategy and optimized marketing spend by 44% through targeted digital campaigns.

Digital Marketing SEO Budget Management Communications Strategy Data Analysis Performance Marketing Stakeholder Engagement Product Launch Change Management

Brand and Innovation Manager

Godrej Africa

Oct 2021 - Sep 2022 (11 months)

Managed a $900K marketing budget, launched products based on consumer insights, and improved customer engagement by 20% through innovative strategies. Enhanced operational efficiency and maintained premium product standards.

Brand Management Product Development Market Research Customer Engagement Budget Management Edutainment Strategies Consumer Insights Quality Control

Business Development Manager

IFFCO Beauty

Nov 2019 - Oct 2021 (1 year 11 months)

Drove 20% CAGR in revenue across eight countries through strategic market expansion and partnership management. Improved brand visibility and tailored marketing solutions to diverse consumer needs.

Business Development Strategic Partnerships Data Analysis Marketing Strategy Revenue Customer Engagement Digital Marketing

Brand Manager

Unilever Kenya

Oct 2018 - Oct 2019 (1 year)

Boosted product portfolio growth by 15% and reduced packaging costs by 60%. Led targeted marketing strategies that enhanced brand visibility and optimized sales processes.

Brand Management Product Launch Market Penetration Marketing Strategy Cost Optimization Product Development Customer Satisfaction Brand Loyalty

Category Lead

Bidco Africa Limited

Aug 2015 - Aug 2018 (3 years)

Spearheaded the launch of detergent brands, achieving a 25% category sales growth. Drove revenue growth through innovative marketing and enhanced market presence.

Category Management Product Launch Sales Growth Brand Awareness Team Coordination Consumer Insights Sales Strategy Brand Development

Brand Manager

Bidco Africa Limited

Jul 2013 - Jul 2015 (2 years)

Managed brand strategies and marketing initiatives, contributing to significant market share growth. Developed and executed campaigns that resonated with target audiences.