Brenda Tuzu
@brendatuzu
Driven marketing professional with 6+ years of experience.
What I'm looking for
I am a driven marketing professional with over 6 years of experience in managing high-impact marketing strategies and product development initiatives. My expertise lies in developing go-to-market strategies that have led to a 25% increase in brand awareness and a 17% boost in customer acquisition. I have successfully led cross-functional teams to launch top-selling products and drive growth in both local and remote environments.
In my current role as a Lead Generation Specialist, I have driven initiatives that resulted in the identification and engagement of over 2000 qualified prospects weekly. My previous experience as a Product Manager at Alika Naturals allowed me to lead product development initiatives that contributed to a 32% increase in revenue within the first year. I am passionate about utilizing my skills in a dynamic marketing leadership role, particularly in a remote environment.
Experience
Work history, roles, and key accomplishments
Lead Generation Specialist
UCEA Capital Group
Jan 2024 - Present (1 year 4 months)
Drove lead generation initiatives, generating over 2000 qualified prospects weekly. Managed CRM system to enhance lead tracking efficiency and conversion rates. Conducted cold outreach and booked 40+ calls per week, closing deals worth over USD 100M monthly.
Product Manager
Alika Naturals
Sep 2018 - Present (6 years 8 months)
Led product development initiatives for men's grooming products, achieving a 32% revenue increase. Collaborated cross-functionally to improve time-to-market by 20% and managed the product lifecycle from ideation to launch.
VP of Marketing
LoveSpread
May 2023 - Sep 2023 (4 months)
Spearheaded the development of a comprehensive go-to-market strategy, conducting market research and competitor analysis. Collaborated with design and technical teams to create marketing assets and establish brand positioning.
Head of Online Sales and Marketing
Kaputei Farm Products
Jun 2022 - Jul 2023 (1 year 1 month)
Oversaw online sales and marketing strategies, enhancing brand visibility and driving sales growth. Managed marketing campaigns and optimized digital channels to reach target audiences effectively.
Sales and Marketing Executive
Kaputei Farm Products
Apr 2019 - Jun 2022 (3 years 2 months)
Executed sales and marketing initiatives to promote farm products, contributing to increased market share. Developed marketing materials and engaged with customers to drive sales.
Production Assistant
Kaputei Farm Products
Jun 2017 - Apr 2020 (2 years 10 months)
Assisted in production processes, ensuring quality control and efficient operations. Collaborated with team members to meet production targets and maintain product standards.
Research and Development Specialist
Wallmaxx Paints and Coatings
Feb 2015 - Feb 2016 (1 year)
Conducted research and development for paint products, focusing on innovation and quality improvements. Collaborated with cross-functional teams to enhance product offerings.
Intern
Plascon Kansai Paints
Oct 2013 - Dec 2013 (2 months)
Gained hands-on experience in the paint industry, assisting with various tasks in production and marketing. Contributed to team projects and learned about product development processes.
Education
Degrees, certifications, and relevant coursework
The Eldoret National Polytechnic
Diploma, Chemical Engineering
Completed a Diploma in Chemical Engineering, gaining foundational knowledge in chemical processes, engineering principles, and practical applications in the field.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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