Open to opportunities

Clint Asena

@clintasena

Message

Data-driven B2B marketing professional driving multi-channel growth and brand visibility.

Kenya

Message

What I'm looking for

I’m looking for a role where I can lead integrated, data-driven B2B marketing—owning multi-channel campaigns, analysing performance, and translating insights into growth. I want a team that values cross-functional collaboration and measurable impact.

I’m a dynamic marketing professional with 5+ years of experience developing and executing integrated marketing strategies that drive brand visibility and measurable business growth. I’m especially effective in B2B environments, managing multi-channel campaigns from conception through performance analysis.

In my recent roles, I’ve led marketing plans across digital and traditional channels, monitored performance metrics and market trends using Excel dashboards, and translated data insights into actionable plans to optimise ROI. I also create professional PowerPoint and Word presentations for senior stakeholders and maintain relationships with PR agencies and media partners to support business development.

I’ve delivered strong commercial impact—generating KES 9,000,000 in quarterly sales revenue through targeted multi-channel campaigns, growing organic website traffic by 43%, improving search rankings, boosting social engagement by 34% and brand awareness by 27%, and increasing revenue by KES 500,000 within six months. I bring a collaborative, cross-functional approach, coordinating with product, sales, and operations teams to keep messaging aligned with business objectives.

Experience

Work history, roles, and key accomplishments

Current

Marketing Executive

Current

Weston Hotel

Jul 2024 - Present (2 years)

Develop and execute comprehensive marketing plans across digital and traditional channels. Analyse campaign performance metrics using Excel dashboards, prepare stakeholder reports in PowerPoint and Word, and manage PR/media relationships to support B2B business development.

Integrated Marketing B2B Marketing Campaign Strategy Digital Marketing Traditional Marketing Market Trends Stakeholder Management Presentation Development Brand Messaging

Digital Marketing Manager

Dream Skin Haven

Jan 2024 - Jul 2024 (6 months)

Developed and implemented integrated, multi-channel marketing strategies generating KES 9,000,000 in quarterly sales revenue. Managed an annual marketing budget of KES 2,000,000 and led a marketing team to deliver cohesive brand positioning informed by customer and competitor insights.

Integrated Marketing Multi channel Marketing Revenue Growth Budget Management Team Leadership Positioning Customer Insights Competitor Analysis Digital Marketing Strategy

Digital Marketing Analyst

Fleet Simplify

May 2023 - Nov 2023 (6 months)

Executed data-driven marketing campaigns for brand awareness, demand generation, and customer acquisition. Monitored and interpreted performance data to generate actionable insights that increased revenue by KES 500,000 within six months and drove 100 monthly new sign-ups.

Data Driven Marketing Brand Awareness Demand Generation Customer Acquisition Revenue Growth

Digital Marketing Manager

AfyaPro Connected Care

Aug 2021 - Feb 2023 (1 year 6 months)

Grew organic website traffic by 43% and improved search engine rankings through SEO and content marketing. Increased social media engagement and brand awareness, contributing to KES 7,440,000 in revenue while coordinating cross-channel messaging aligned to business objectives.

SEO Strategy Content Marketing Social Media Marketing Brand Awareness Performance Improvement

Digital Marketing Executive

Metropol Corporation

May 2020 - Mar 2021 (10 months)

Developed a multi-channel marketing strategy that increased website traffic by 16% and lead generation by 42% to improve B2B sales pipeline. Organized industry event marketing activities and managed stakeholder communications to support business development.

Multi channel Marketing Lead Generation Website Traffic Growth B2B Sales Support Industry Marketing Demand Generation Campaign Execution