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Franco Oigo Ong'esa

@francooigoongesa

Certified marketing professional skilled in digital campaigns, brand strategy, and performance marketing that drive growth and engagement.

Kenya

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What I'm looking for

I am seeking a role in a forward-thinking organization that values creativity, innovation, and measurable impact. I want to work on meaningful projects that challenge me to grow, apply data-driven marketing strategies, and collaborate with a diverse team that supports learning, leadership, and long-term professional development.

Certified marketing professional with 5+ years of experience in digital strategy, brand management, and performance marketing. Skilled in leading campaigns that grow visibility, engagement, and sales across multiple industries.

At African Suburbs Adventures, led product launches that achieved 60% of annual sales targets in two quarters and increased online engagement by 35%. At Aquadent Company Limited, boosted customer sign-ups by 40% and retail sales by 20% through targeted promotions. At Smolart, improved SEO rankings to top 3 positions and increased web traffic by 50% in six months.

Expert in market research, campaign strategy, and performance analytics. Focused on aligning marketing goals with measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Sales and Marketing Personnel

Aquadent Company Limited

May 2025 - Sep 2025 (4 months)

Led a 2-member team to achieve 50% of monthly targets while sustaining consistent revenue growth. Directed digital campaigns that raised brand visibility by 30% through Facebook Ads and Google Analytics insights. Expanded the client base by 20% through 25+ field visits and CRM demos. Strengthened retention by 15% by managing 40+ dental professional accounts and optimizing service support.

Salesforce Sales Marketing Marketing Campaigns Market Research Market Analysis Market Intelligence Marketing Strategy Marketing Analytics

Freelancer Marketing

Self Employed

Jan 2024 - Dec 2024 (11 months)

Led 5 client marketing projects, boosting organic traffic by 45% through SEO optimization and keyword targeting. Supervised content teams to deliver 100% of assignments on time while maintaining client satisfaction above 90%. Improved search rankings for 10+ competitive keywords in healthcare, education, and nonprofit industries.

SEO Content Strategy Keyword Research Copywriting Time Management Client Communication WordPress

Intern Sales and Marketing

Public Service Commission of Kenya (Postal Corporation of Ke

Jul 2022 - Apr 2023 (9 months)

Collaborated with the marketing unit to drive an 18% rise in recurring revenue through segmented SMS and email campaigns. Supported a 3-person digital team in running Meta Ads that brought in 1,000+ new customers within 6 months. Presented data-driven insights that improved pricing and customer retention strategies across departments.

Negotiation Market Analysis Retention Marketing Campaigns Revenue Digital Marketing Customer Acquisition Communication Strategic Planning

Assistant Marketing Manager

African Suburbs Adventures

Jan 2018 - Feb 2020 (2 years 1 month)

Co-led a 4-member marketing team to achieve 60% of annual sales targets in two quarters through strategic promotions and digital outreach. Increased sales by 25% via seasonal campaigns and personalized offers. Grew the subscriber base by 11% through segmented messaging and improved customer satisfaction to 80%+ by enhancing response time on social platforms.

Product Launch Customer Segmentation Marketing Campaigns Sales Targets Team Collaboration Customer Satisfaction Marketing Strategy

Assistant Marketing Officer

Smolart Self Help Group

Jan 2015 - Feb 2017 (2 years 1 month)

Led digital upgrades that launched an e-commerce platform expanding global reach by 50%. Increased visibility by 35% through campaigns and trained artisans in product marketing. Improved client retention by 40% with loyalty programs and boosted lead generation by 30% through targeted outreach.

Digital Marketing Client Relationship Management Marketing Process Improvement Lead Generation Customer Satisfaction Team Collaboration

Education

Degrees, certifications, and relevant coursework

Kisii University

Bachelor of Commerce, Marketing

2013 - 2016

Completed a Bachelor of Commerce with a focus on Marketing, gaining comprehensive knowledge in marketing strategies, consumer behavior, and business management.

Egerton University

Diploma, Business Management

2010 - 2012

Earned a Diploma in Business Management, which provided foundational skills in business operations, management principles, and organizational behavior.