Open to opportunities

winnie jelagat

@winniejelagat

Message

Creative marketer passionate about driving growth and positive change.

Kenya

Message

What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can contribute to impactful marketing initiatives and grow professionally.

I am a creative and results-driven marketer with a strong expertise in brand strategy, campaign execution, and stakeholder engagement. My passion lies in driving growth and building partnerships that lead to impactful initiatives. I believe in the power of marketing to create positive change, particularly in the realm of youth empowerment.

Currently, I serve as a Marketing Associate at Roots Africa, where I plan and execute digital marketing campaigns aimed at boosting brand awareness and lead generation. My role involves collaborating with various teams to align marketing efforts and conducting market research to identify growth opportunities. I have also held positions as a Business Development and Community Fellow, where I developed strategies for community engagement and supported the planning of events to enhance member interest.

Throughout my career, I have demonstrated my ability to manage content across multiple platforms and analyze campaign performance to optimize results. I am committed to leveraging my skills in marketing strategy, content creation, and business development to drive success in future roles.

Experience

Work history, roles, and key accomplishments

Current

Marketing Associate

Current

Roots Africa

Jan 2025 - Present (5 months)

Planned and executed digital marketing campaigns to boost brand awareness and lead generation. Created and managed content across social media, email, and web platforms.

Digital Marketing Content Management Social Media Email Marketing Web Content Management

Business Development and Community Fellow

Roots Africa

Jul 2024 - Dec 2024 (5 months)

Developed and executed onboarding, engagement, and testing strategies for the Roots Africa Investor Community. Customized and launched the Discourse platform, leading internal usability testing.

Community Engagement Business Development Usability Testing Client Relationship Management

Marketing Fellow

Impact Africa Network

Feb 2024 - Jul 2024 (5 months)

Supported the execution of marketing campaigns to expand brand reach. Conducted competitor analysis to refine marketing strategies.

Marketing Campaigns Competitor Analysis User Acquisition Social Media Management

Event Manager

AIESEC in Kenya

Sep 2023 - Nov 2023 (2 months)

Managed and coordinated various aspects of events, ensuring smooth execution and successful outcomes. Oversaw logistics, vendor relations, and participant engagement for multiple projects.

Event Management Logistics Coordination Vendor Relations Project Management Team Coordination

Content Reviewer

YALI Regional Leadership Center East Africa

Jul 2022 - Oct 2023 (1 year 3 months)

Reviewed and evaluated content for quality and adherence to guidelines. Provided feedback and recommendations to improve content effectiveness and relevance.

Content Review Quality Assurance

Business Development

AIESEC

Nov 2021 - Jul 2022 (8 months)

Supported business development initiatives to drive growth and expand partnerships. Identified and pursued new opportunities to increase organizational reach and impact.

Business Development Partnership Development Growth Strategy Stakeholder Engagement

Creative Strategist & Marketing Consultant

Freelance

Jan 2021 - Present (4 years 5 months)

Developed and executed creative marketing campaigns to increase brand engagement. Created compelling content strategies for social media.

Creative Content Strategy Digital Marketing Customer Acquisition Social Media

Education

Degrees, certifications, and relevant coursework

Kenyatta University

Bachelor of Arts, Music Technology

Completed a Bachelor of Arts in Music Technology. This program provided a comprehensive understanding of music production, sound engineering, and the technological aspects of music.