winnie jelagat
@winniejelagat
Creative marketer passionate about driving growth and positive change.
What I'm looking for
I am a creative and results-driven marketer with a strong expertise in brand strategy, campaign execution, and stakeholder engagement. My passion lies in driving growth and building partnerships that lead to impactful initiatives. I believe in the power of marketing to create positive change, particularly in the realm of youth empowerment.
Currently, I serve as a Marketing Associate at Roots Africa, where I plan and execute digital marketing campaigns aimed at boosting brand awareness and lead generation. My role involves collaborating with various teams to align marketing efforts and conducting market research to identify growth opportunities. I have also held positions as a Business Development and Community Fellow, where I developed strategies for community engagement and supported the planning of events to enhance member interest.
Throughout my career, I have demonstrated my ability to manage content across multiple platforms and analyze campaign performance to optimize results. I am committed to leveraging my skills in marketing strategy, content creation, and business development to drive success in future roles.
Experience
Work history, roles, and key accomplishments
Marketing Associate
Roots Africa
Jan 2025 - Present (5 months)
Planned and executed digital marketing campaigns to boost brand awareness and lead generation. Created and managed content across social media, email, and web platforms.
Business Development and Community Fellow
Roots Africa
Jul 2024 - Dec 2024 (5 months)
Developed and executed onboarding, engagement, and testing strategies for the Roots Africa Investor Community. Customized and launched the Discourse platform, leading internal usability testing.
Marketing Fellow
Impact Africa Network
Feb 2024 - Jul 2024 (5 months)
Supported the execution of marketing campaigns to expand brand reach. Conducted competitor analysis to refine marketing strategies.
Event Manager
AIESEC in Kenya
Sep 2023 - Nov 2023 (2 months)
Managed and coordinated various aspects of events, ensuring smooth execution and successful outcomes. Oversaw logistics, vendor relations, and participant engagement for multiple projects.
Content Reviewer
YALI Regional Leadership Center East Africa
Jul 2022 - Oct 2023 (1 year 3 months)
Reviewed and evaluated content for quality and adherence to guidelines. Provided feedback and recommendations to improve content effectiveness and relevance.
Business Development
AIESEC
Nov 2021 - Jul 2022 (8 months)
Supported business development initiatives to drive growth and expand partnerships. Identified and pursued new opportunities to increase organizational reach and impact.
Creative Strategist & Marketing Consultant
Freelance
Jan 2021 - Present (4 years 5 months)
Developed and executed creative marketing campaigns to increase brand engagement. Created compelling content strategies for social media.
Education
Degrees, certifications, and relevant coursework
Kenyatta University
Bachelor of Arts, Music Technology
Completed a Bachelor of Arts in Music Technology. This program provided a comprehensive understanding of music production, sound engineering, and the technological aspects of music.
Nakuru Girls High School
Kenya Certificate of Secondary Education, General Studies
Obtained the Kenya Certificate of Secondary Education. This credential signifies completion of secondary education.
Marrell Academy
Kenya Certificate of Primary Education, General Studies
Received the Kenya Certificate of Primary Education. This certificate marks the completion of primary education.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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