Open to opportunities

FRIDAH N

@fridahn

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Business Development Manager and Sales professional with over 17 years of experience

Kenya

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What I'm looking for

Seeking a challenging role that leverages my skills and experience to drive business growth and success.

As a seasoned business development manager and sales professional, I leverage my 17 years of experience to drive sales growth through strategic market analysis and brand management tactics. With a proven track record of achieving significant market penetration and sales growth, I excel in stakeholder engagement, team leadership, and strategic planning.

Throughout my career, I have demonstrated my ability to design and lead customer segmentation models, apply advanced analytics, and implement targeted improvements to elevate customer engagement and retention rates. My expertise in market research, competitor intelligence, and product development strategy has consistently yielded impressive results, including increased customer loyalty, repeat purchases, and marketing ROI.

With a strong background in sales growth, brand management, and digital marketing, I am well-equipped to navigate complex market trends and develop effective marketing strategies that drive business success.

Experience

Work history, roles, and key accomplishments

Current

Channel Marketing Manager

Current

KOKO Networks

Oct 2022 - Present (2 years 8 months)

Designed and led a customer segmentation model, enhancing customer engagement rates by 40%. Implemented targeted improvements based on analytics, increasing retention rates by 25%. Led a product marketing campaign that boosted quarterly sales by $1.5 million.

Customer Segmentation Market Research Product Marketing Analytics Customer Engagement Retention Marketing Brand Management Sales Growth Campaign Management

Channel Sales Manager

KOKO Networks

Oct 2021 - Sep 2022 (11 months)

Managed a portfolio of 50+ agents and a team of 15 sales representatives. Led initiatives that resulted in a 20% boost in annual revenue and a 30% expansion in customer base, generating an additional $500K in revenue.

Team Management Market Analysis Revenue Pricing Strategy Performance Tracking CRM Sales Strategy Customer Retention

Brand Activation Manager

KOKO Networks

Jun 2020 - Aug 2021 (1 year 2 months)

Spearheaded a market entry strategy that increased regional sales by 45%. Overhauled marketing campaigns, leading to a 35% increase in lead generation and a 30% rise in overall revenue.

Lead Generation Campaign Management Sales Growth Team Leadership Marketing Strategy Customer Engagement Revenue Analytics

Digital Ad Manager

KOKO Networks

May 2019 - May 2020 (1 year)

Established a Digital Sales Team, launching KOKO Digital Media and acquiring over 20 new corporate clients. Enhanced product launch processes, cutting time-to-market by 40% and boosting productivity.

Digital Marketing Team Leadership Content Creation Agile Methodologies Productivity Sales Strategy Advertising Brand Management

Head of Sales & Business Development

Xtreme Muscle Fitness

Feb 2018 - Mar 2019 (1 year 1 month)

Implemented retention programs that increased repeat purchase rates by 50%. Transformed business development strategies using data-driven insights, improving lead conversion rates by 45%.

Sales Strategy Business Development Retention Strategy Social Media Marketing Data Analysis Lead Conversion Customer Engagement Predictive Analytics Content Development Project Management

Senior Key Account Manager

Nation Media Group

May 2011 - Jan 2018 (6 years 8 months)

Negotiated high-value deals, increasing quarterly revenue by 25%. Launched a new entertainment subscription service, achieving a 25% increase in monthly recurring revenue and retaining 90% of subscribers.